About

My work is focused on connecting the dots between emerging subcultures, fashion trends and consumer profiles to forecast subsequent product narratives and developments across the retail landscape.

I anticipate new consumer demands and illuminate creative and business opportunities across diverse categories and industry initiatives such as sustainability, brand collaborations, diversity, and inclusion.

My specialty is a creative yet informed approach to conceptual ideas which underpins everything that I do. This expertise has shaped my background in roles as a strategist, fashion editor, concept designer and consultant with a focus on the Millennial and Gen-Z consumer across global markets.