University of Technology, Sydney
Bachelor of Design in Fashion & Textiles
Bachelor of Arts in International Studies
WGSN, New York, NY
Urban Outfitters HQ
Creatures of Comfort
Harper’s Bazaar Australia
My work is focused on connecting the dots between emerging subcultures and their correlating consumer profiles to forecast subsequent product trends and product developments across all apparel categories, colour, and prints and graphics.
I anticipate new consumer demands and illuminate creative and business opportunities across diverse categories and industry initiatives such as sustainability, brand collaborations, diversity, and inclusion.
My specialty is a creative yet informed approach to conceptual ideas which underpins everything that I do. This expertise has shaped my background in roles as a strategist, fashion editor, concept designer and consultant with a focus on the Millennial and Gen-Z consumer across global markets.