MARIAN PARK

Creative Strategy + Direction
Education

University of Technology, Sydney
Bachelor of Design in Fashion & Textiles
Bachelor of Arts in International Studies

Currently

WGSN, New York, NY
Strategist, Youth

Previously

Urban Outfitters HQ

Philadelphia

La Garçonne

New York

Creatures of Comfort

New York

Harper’s Bazaar Australia

Sydney

GQ Australia

Sydney

Versatile creative with a specialization in trend forecasting, consumer and market insights, concept design and product strategy.

About

My work is focused on connecting the dots between emerging subcultures, fashion trends and consumer profiles to forecast subsequent product narratives and developments across the retail landscape.

I anticipate new consumer demands and illuminate creative and business opportunities across diverse categories and industry initiatives such as sustainability, brand collaborations, diversity, and inclusion.

My specialty is a creative yet informed approach to conceptual ideas which underpins everything that I do. This expertise has shaped my background in roles as a strategist, fashion editor, concept designer and consultant with a focus on the Millennial and Gen-Z consumer across global markets.

Selected Press
It’s Crop Top Season, and This Year There’s Even More Skin
It’s Crop Top Season, and This Year There’s Even More Skin
New York Times
2021
From Cottagecore To Goblincore — What’s Your TikTok Fashion Aesthetic?
From Cottagecore To Goblincore — What’s Your TikTok Fashion Aesthetic?
Refinery 29
2021
The Glory and Chaos of Street Style Returned to New York
The Glory and Chaos of Street Style Returned to New York
New York Times
2021
Crochet Clothes: Not Just for Grannies Anymore
Crochet Clothes: Not Just for Grannies Anymore
The Wall Street Journal
2021
Craftcore Is the Latest Fashion Aesthetic to Emerge—Let's Dive In
Craftcore Is the Latest Fashion Aesthetic to Emerge—Let's Dive In
WhoWhatWear
2021
To ‘Future-Proof’ Business, Fashion Must Pivot Toward Sustainability
To ‘Future-Proof’ Business, Fashion Must Pivot Toward Sustainability
Sourcing Journal
2019
WGSN Unveils Spring/Summer 2020 Men’s Fashion Trends at Project New York
WGSN Unveils Spring/Summer 2020 Men’s Fashion Trends at Project New York
Sourcing Journal
2019
On Your Bike
On Your Bike
WWD
2018
What will be the next wave of merch trends in 2019?
What will be the next wave of merch trends in 2019?
Fashionista
2018
Why We Love Torn-and-Tattered Clothing and the ‘Perfect Imperfections’ of Fashion
Why We Love Torn-and-Tattered Clothing and the ‘Perfect Imperfections’ of Fashion
Fashionista
2018
Why Can’t I Walk 5 Blocks Without Seeing a Carhartt Beanie?
Why Can’t I Walk 5 Blocks Without Seeing a Carhartt Beanie?
The Strategist
2018