Youth & Denim Color Forecast
AW
23
Gen Z, Millennial
Selected Works
From bitesize trend reports, industry coverage, to conceptual forecasts, the following are a snapshot of my work for WGSN that address a myriad of business, design and content objectives. Feel free to reach out for a more comprehensive look at my wider portfolio.
Youth & Denim Color Forecast
AW
23
The post-pandemic world will motivate key color directions for A/W 23/24, with wellbeing, discovery, transformation, simplicity and pleasure being key consumer priorities. Take a playful approach to youth and denim color, as these categories become more driven by micro-aesthetics, nostalgia, and lifestyle activities such as outdoor escapes, travel, and the growing pull of the metaverse.
Image Credit: Nordstrom
Youth Color Forecast
A part of WGSN’s Forecast series, the S/S 23 Colour Forecast encapsulates key directions for youth apparel, accessories and denim.
This report highlights:
- The impact of COVID-19 and its complex after-effects that are resulting in contrasting feelings as outlined in WGSN’s Emotional Plurality Index
- The shift toward soft sunny glows, mood-boosting brights and an exploration of phygital worlds to execute both online and offline appeal
- Report features 10 mood and colour usage pages along with 2 edited colour palettes that feature 30 seasonal and 10 core colour callouts in both Pantone and Coloro
Image Credit: Double Rainbouu
Craftcore
Viral DIY trends on TikTok and emerging designers are driving youth's interest in handmade home and fashion goods, resulting in a Craftcore movement in youth culture-based communities and fashion aesthetics
Image Credit: Rachel Antonoff
Gender-Inclusive Retro Optimism #Vintagefits
AW
22
Youth's exploration of retro fashion and appetite for vintage fits is driving gender-inclusive design across denim and knitwear. A 5 piece design capsule that features both 3D and 2D CADS and product development direction.
Image Credit: The Ragged Priest
Beach-to-Festival
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22
With festivals, travel and outdoor parties slated to return next year, tap into consumers' eagerness to dress up with a fun approach to day-to-night dressing.
Image Credit: The Open Product
Beach to Festival
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22
The highly anticipated return of summer festivals along with youth’s emerging appetite for beachy getaways and poolside hangouts are creating a consumer desire for playful day-to-night, beach-to-festival dressing
Image Credit: Bershka
Gen-Z Influencer Style: Young Women's – NAM
SS
22
Travel and brunch-to-party lifestyles uplift youth culture to allow for heightened emerging themes, from the influencer economy to the commercial market. WGSN identifies the tastemakers driving directions in trends such as retro optimism, pop-punk revival and mid-2000s fashion.
Image Credit: Caroline Ricke
Gen-Z Influencer Style: Young Men's – NAM
SS
22
Nostalgia and #vintagefits continue to underpin key themes and items across influencer fashion. WGSN identifies the tastemakers driving trends such as the pop-punk revival, #Y2K style and 1990s-inspired #youthessentials.
Image Credit: @trentxmadison
Gen-Z Influencer Style: Young Women's – APAC
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22
The desire for curated Instagram and TikTok #OOTD is driving fashion and style forward across APAC influencers, especially as an optimism for post-pandemic life develops.
Image Credit: @j876my
Streetsmart
AW
22
Emerging global talent and digital youth culture rejuvenates streetwear to encompass both new subversive attitudes along with a sharp sartorial smartness.
This report highlights:
- Innovative hybrid design, modular functionality and versatile day-to-night colour palettes that amplifies an offline vs online visibility
- The white space in the APAC market to cater to the youth consumer who are streetwear aficionados and looking to update their codes of citysider dressing
- Addresses the market insights around opportunities in the luxury market to cater to the gamer consumer
Image Credit: Dazed Korea
Late Night Sensuality
AW
22
Subtle yet eye-catching details add an after-hours sensibility to comfortable lounge and intimates-inspired pieces.
This report highlights:
- A premium approach to lounge-to-party attire that explores a slinky sensuality which is driving contemporary fashion forward, and the luxe lounge category that has emerged from the pandemic
- This capsule explores luxe alternatives to cut-and-sew basics and a move-on from streetwear-inspired separates which has been an integral client concern across the board
- Partywear and special occasionwear is addressed here, with the consumer’s return to investment-worthy wardrobe essentials underpinning CAD direction and commerciality across the report
Image Credit: British Vogue
Youth Commute
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21
Streetwear is re-invigorated with utilitarian, modular details to suit an emerging commuter lifestyle of bikes and scooters post-lockdown
Image Credit: Napa by Martine Rose
#Cottagecore
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21
The Cottagecore look comes to life with the high-summer heat, prompting a desire for outdoor escapes and floral dressing to suit a garden backdrop
Image Credit: @chey_maya
Luxe Lounge
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21
A slick approach to city-to-shore menswear which draws inspiration from laid-back surf aesthetics to the cinematic Riviera.
Image Credit: Casablanca
Functional Future
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21
This report highlights convertible, casual outerwear that feature performance elements and design points of interest from the world of streetwear and outdoor sports.
Image Credit: Poliquant
Day-To-Night Party
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21
Virtual hangouts and social-media visibility drive a focus on eye-catching brights and playful versatility for youth online culture
Image Credit: Acne Studios
Effortless Femininity
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21
A no-frills update to prairie and Cottagecore styles draws in the sweatpant-fatgued consumer to explore classic codes of femininity again
Image Credit: Anna Sui
Sartorial Streetwear
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21
Newness comes to streetwear with a sharp, sartorial twist and technical, utilitarian details, updating the saturated athleisure look
Image Credit: Kenzo
Gen-Z Influencer Style: Young Women's – NAM
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21
While mass TikTok stars such as Addison Rae have reached commercial fame with music and Netflix deals, emerging influencers are driving newness. This is evident across Gen Z's appetite for vintage fits and up-cycled fashion thats driving a separates-focused dressing forward.
Image Credits: @thatcurlytop
#Noughtiesnostalgia
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21
North American pop culture and 2000s style are pulsating through the global youth and fashion scene. The recent MTV VMAs, NYFW, social media and appetite for #vintagefits cement this as a trend to track. Gen Z looks beyond Y2K fashion to explore a pop-inspired #noughtiesnostalgia – a top WGSN Feed Tag trend – as 1990s music and early 2000s films and TV shows such as Lizzie McGuire are explored on social media.
Image Credit: The Ragged Priest
Pop-Punk Revival
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21
TikTok trends, pop culture and emerging influencer style are renewing youth interest in pop-punk aesthetics, which are trickling down to have commercial appeal for a mass audience. The revival of pop-punk and punk rock music and the evolution of online aesthetics such as e-boy, #90sgrunge and #gothlite are coming together to create a perfect storm in youth fashion.
Image Credit: Fucking Young! Magazine
Gen-Z Influencer Style: Young Women's – APAC
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21
APAC influencer style, and the SEA region in particular is delivering newness in high summer fashion with their tropical climates, an appetite for TikTok content and city-to-shore nightlife setting the cultural scene for noteworthy youth fashion. WGSN identifies youth tastemakers to outline key directions in trends alongside key items and colours to watch.
Image Credit: @kammtatpicha.s
Gen-Z Influencer Style: Young Men's – APAC
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21
Outdoors gear, goth and grunge styling and 19990s jeans-and-T-shirt looks are some of the most prominent trends among young male influencers across APAC. This report outlines the key influencers to note, and was presented to clients with data that supports opportunities for the luxury market amongst gaming enthusiasts.
Image Credit: @tukie.stylie
Press Previews
SS
21
A seasonal overview of what's to come, this report is created for the WGSN Retail team. For S/S 21, retailers implement learnings from the initial impact of the pandemic and highlight versatile outfitting with accents of fashion-conscious details to spearhead newness and an optimistic outlook.
This report also addresses:
- Key trends and how brands are responding to emerging shifts in consumer desirability
- Notable retail and marketing activations
- Industry sustainability and diversity initiatives
- Supporting data from retail, social media and catwalks
- Design updates to hero items and seasonless mainstays
Image Credit: White Stuff
Seasonal Tradeshow Overview
AW
21
Covering Coterie, MAGIC, Project & JOOR Digital for Women & Young Women's Apparel, seasonal tradeshow reports highlight key trends, materials, colour, print and graphics. This report is created for executive teams and retail buyers in mind, with an additional overview and action points that calls out key retail activations and industry concerns such as sustainability and inclusion. For A/W 21/22, US trade shows continue their stronghold in influencing commercial fashion, with digital platforms and virtual marketplaces showcasing local and international talent that garners a global audience.
Image Credit: Farm Rio
Psychedelic New Wave
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21
Tap into youths' ongoing interest in retro aesthetics with a contemporary take on 1970s prints. Punchy and psychedelic, #newwave prints are set to trend, perfect for autumn knits and casualwear. This report features an original print that was art directed via mood images and trend direction.
Image Credit: @casoperdido
Gen-Z Influencer Style: Young Women's – NAM
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21
A closer look at influencers from Instagram to TikTok who are making their mark in high-fashion, cultivating youth subcultures and aesthetic trends
Image Credit: @emmachamberlain
Rooftop Nights
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21
Deliver a point of escapism with silky summer separates that can carry the consumer from indoors-to-outdoors
Image Credit: F**king Young
Gen-Z Influencer Style: Young Women's – APAC
AW
21
APAC influencers are spearheading global trends within their distinct regional markets, as youth culture becomes decentralized with social media.
Image Credit: @chopluem
Womenswear Collection Review: Key Items
AW
21
A part of WGSN's seasonal catwalk series, the Collection Review: Key Items highlights the must know items with a clear overview, a "test to invest" scale and action points. The report includes catwalks data and targets all industry insiders from buyers, designers to the c-suite. The production of this report involves an acute attention to detail in every catwalks show, the temperature in luxury fashion and industry priorities.
Throughout my role at WGSN, I have covered all apparel categories for each Catwalks season in both Womenswear and Young Women's:
- Woven Tops
- Jackets & Outerwear
- Skirts
- Trousers & Shorts
- Dresses
- Cut & Sew
Image Credit: Altuzarra
Open Knit Sweater
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21
A frequent Fast Track report that highlights a key item to chase to market. Tap into transseasonal dressing with an open-knit sweater that can carry the youth consumer from beach-to-breezy settings and acts as a canvas for emerging youth cultural trends.
Image Credit: Sulvam
Back to School: Joyful Expression
A vintage-inspired playful style rejuvenates youth fashion, with nods to TikTok DIY trends and bold beauty looks
Image Credit: @pleasemagazine
Pret-a-Party
AW
21
Speak to youth party culture with a focus on body-conscious pieces and familiar dress styles that can easily layer to transition from day to night
Image Credit: Teen Vogue
Gen-Z Influencer Style: Young Men's – APAC
AW
21
A fashion-first approach to fit-pics sets APAC influencers apart, as they prioritize eye-catching colour and trend-focused outfitting for visibility in a stylized and curated manner.
Image Credit: @jamyjamess
Gen-Z Influencer Style: Young Men's – NAM
SS
21
Virtual hangouts, Instagram fit pics and TikTok challenges spark renewed creativity and individual style across the influencer space. Key youth tastemakers are identified to signal emerging aesthetics such as a neo-grunge, simple sartorial basics and vintage-inspired gentle retro.
Image Credit: @itscamsworld
Couch-to-Class
AW
21
Knitwear emerges as a way to deliver premium WFH style, acting as a canvas to on-trend print and graphics from artful checks, new prep stripes and of course, tie-dye
Image Credit: @matches_man
Gen-Z Influencer Style: Young Men's – NAM
SS
21
Vaccination efforts, along with the saturation of TikTok aesthetics are driving a renewed optimism and joyful outlook for dressing up. From New Prep to Goth Lite, we identify the tastemakers and themes to note for the upcoming S/S 21 season and beyond.
Image Credit: @pjcooltomasi
Future Commuter
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20
Streetwear-savvy Millennials redefine business casual style, adding edgy utilitarian accents to the look, while highlighting It items beyond the sneaker
Image Credit: Off-White
Gypset Legacy
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20
The signature summer boho look of layered, easy-going pieces returns, illustrating a consumer who travels from city to shore and festival to party
Image Credit: Missoni
Paradise Nights
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20
Mugler’s latest collection directs a movement in partywear with barely there silhouettes and a subversive take on an after-hours sensuality
Image Credit: Mugler
Permanent Vacation
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20
Youth culture’s scumbro style echoes across catwalks with the resort shirt and uptick of tie dye injecting a surf sensibility to casual wear
Image Credit: Rejina Pyo
Prom Night
Key youth personas are identified and adhered to with occasionwear product narratives that directly cater to their aesthetics
Image Credit: Interview Magazine
Summer Daze
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20
High-summer dressing gets a pared-back update to suit the contemporary consumer who priorities a high-low balance in feminine dress styles
Image Credit: Rouje
Summer Sweetheart
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20
The babydoll mini dress replaces the prairie volume blouse as a key item, signaling a shift from a more-is-more feminine look to a youthful sweetness
Image Credit: Anna Sui
Back to Campus
Update back-to-school essentials with nods to the New Prep look emerging in menswear and vintage-inspired retro references in knitwear and color
Image Credit: WSJ Mag
Book Smart
AW
20
A refined yet grounded approach to collegiate prep is seen across the catwalks, speaking to a vintage-savvy youth, and in time for back-to-school
Image Credit: Longchamp
Goddess After Hours
AW
20
Eveningwear heads in a softer direction with fluid draping and subtle feminine details to suit both decadent indoor lounging and effortless nights out
Image Credit: Ann Demeulemeester
Youth Graphics
A closer look at emerging trends in youth graphics, merch style and cut-and-sew separates that center around party brights and spirited graphic art
Image Credit: @misbhv
The New Streetscape
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20
Robust, functional, utilitarian streetwear teamed with technical outdoor influences incites value and newness for the fashion-conscious youth consumer
Image Credit: Toga
Big Ideas Forecast
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19
The need-to-know macro ideas and trend directions in the womenswear market that will influence consumer spending and drive aesthetics for 2020.
This report highlights:
- Five key action points to cater to emerging consumer priorities and shifting market values
- The benefits of premium basics and the scaling of brand essentials
- What's next for up-trending contemporary trends such as streetwear and high-low casual styling
Image Credits: Glamour Magazine US, Harper's Bazaar Ukraine
Beach Break
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19
Youth fashion takes cues from surf culture, with an added 1980s retro filter, resulting in a playful collection of beachside attire
Image Credit: Oyster Magazine
Summer Bohemia
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19
Speak to the perennial bohemian consumer with seasonal, commercial hits that prioritizes an effortless approach to femininity and sunkissed beauty
Image Credit: Réalisation Par
Business Casual
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19
Sophisticated office-worthy attire becomes a plaything for the fashion-conscious consumer, with the blazer key to the casual high-low look
Image Credit: Louis Vuitton
Common Ground
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19
A macro report focusing on the shifting consumer priorities around sustainability, nostalgia, quality craftsmanship and conscious consuming
Image Credit: No Substance
Creative Manifesto
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19
A macro trend report on the democratization of fashion due to the saturation of streetwear’s gender inclusive product and emerging resell culture
Image Credit: Contributor Magazine
Eclectic Heat
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19
Turn up the heat on familiar boho favourites with slinky open-weave knits, bold scarf prints and hot sunset colours
Image Credit: Paco Rabanne
Festival Streetwear
Electric graphics, high-fi color and cyber-moto details drive newness in festival streetwear
Image Credit: @sitabellan
Festival Starter Pack
Essential guide to festival culture and style, with a focus on Gen-Z as an emerging market with their own distinct consumer sensibilities
Image Credit: Vogue Brazil
In Touch
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19
A macro forecast report that explores the ever-evolving, intrinsic connection between technology, fashion production, consumption and aesthetics
Image Credit: The Standard
Prom Ready
Key youth personas are identified and catered to with distinct style narratives and outfitting to suit each unique perspective
Image Credit: Wonderland
Resort Sport
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19
Tropical surf elements add fun, colorful touches to daywear, resulting in summer getaway vibes with a cityslicker twist
Image Credit: Calvin Klein
Summer Frills
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19
A youthful, laidback approach to feminine style was explored by designers across global catwalks, with gelato pastels and crisp lacework
Image Credit: Alberta Ferretti
Classic Femininity
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19
Update summer essentials for the classically feminine customer with on-trend prairie volume, floral frills and romantic details
Image Credit: Chloe and Halle
Summer in Paradise
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19
The slinky vacation style of influencers reinvigorates the notion of destination dressing for young women with a euro-centric heat
Image Credit: Summer in Paradise
Y2K Party
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19
The nostalgic focus on 1990s fashion shifts to the early 2000s around underground rave and streetwear, evident across catwalks and influencer fashion
Image Credit: Versace
Back to Campus
Collegiate dressing evolves with utilitarian workwear and crafted knitwear, with the hi-lo styling of both core to a new type of casual
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Image Credit: Cool Pretty Cool
Big Ideas Forecast
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19
The need-to-know macro ideas and trend directions in the womenswear market that will influence consumer spending and drive aesthetics for S/S 20
Image Credit: Harper's Bazaar Ukraine
Cosy Cool
A breakdown on the latest craze around teddy fleece and bouclé outerwear as the ultimate way to achieve a plush, winter cozy
Image Credit: @alia.husin
Downtown Gypset
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19
The perennial boho layers her favourite summer pieces with cosy winter outerwear for a year-round nomadic lifestyle
Image Credit: Michael Kors
Free Style
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19
Free Style encapsulates an ongoing no-bounds approach to fashion, with sportswear and sartorial tailoring continuing to pair together for newness.
This report was a part of WGSN's initiatives in 2017 to translate womenswear and menswear macro trends for the youth consumer. Each report highlights five concepts and their coinciding key items along with directions in colour, print and graphics, textiles, and influences.
Image Credit: Burberry
Hiker Hybrid
AW
19
Streetwear reaches new heights, as gorpcore extremes are reinvigorated with an outdoorsy hiker aesthetic
Image Credit: Burberry
Underground Rave
The Y2K trend heightens with direct references to The Matrix and the darker side of 2000s fashion
Image Credit: @dazed
Bohemian Opulence
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19
Tap into the perennial boho persona with a touch of youthful, after-hours opulence for the holiday season
Image Credit: @gildaambrosio
Light Magic
AW
19
A macro trend exploring a dark, romantic approach to gothic themes, with the ongoing astrology craze underpinning this movement
Image Credit: Miu Miu
Liquid Party
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19
Elevate youthful party concepts with a free-flowing approach to traditionally structured eveningwear via liquid wovens and body-con skins
Image Credit: Masha Ma
Purpose Full
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19
A macro trend concept exploring an industry push back to a slower pace of consumer lifestyle and designs that strive for timelessness
Image Credit: Glass
Y2K Rave
Move over 1990s: designers are shifting their gaze toward the club culture of the 2000s for a bolder, subversive approach to day-to-night dressing
Image Credit: POP Magazine
Young Victoria
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19
An edgy take on gothic Victorian fashion with a focus on detailed blouses, structured jackets and moody color speaks to the more-is-more consumer
Image Credit: Elle UK
Boho Flow
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18
Inspired by the carefree spirit of Spring, this capsule explores an effortless approach to outdoor dressing for beachside vacations to festival fashion
Image Credit: Emily Hutchinson
Boho In the City
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18
A new approach to bohemian sensibility and feminine style emerges from Scandinavia fashion capitals Copenhagen and Stockholm
Image Credit: So It Goes
City to Shore
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18
Streetwear and swimwear come together in a concept that works for city life to a beach scene, spanning across high-fashion to casualwear
Image Credit: Vogue Ukraine
New Western
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18
Classic Western styles are making a comeback, with cowboy shirts, fringed leather and bandana prints sweeping the market
Image Credit: Elle Croatia
Prom Ready
From the modern muse to the traditionally feminine girl, we develop prom styles that directly reflect youth fashion personas
Image Credit: Vogue
The Vintage Look
Contemporary minimalism evolves with a growing interest in vintage clothing, and emerging re-sell platforms and storefront accounts on social media
Image Credit: Summerwinter Homme
Young Valentine
A romantic print-based concept of red roses and cherries come to the fore as a key way to rejuvenate flirty, feminine pieces
Image Credit: @joannakuchta
Neo-Nostalgia Nights
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18
Building on the popular slip dress, a sharp contemporary minimalism is explored with the new Helmut Lang collection driving this trend
Image Credit: Helmut Lang
Re-Mastered Prep
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18
Collegiate style is reinvigorated with subversive touches to the classic prep look and a cool girl filter on familiar varsity print and graphics
Image Credit: Carven
Reigning Romance
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18
Storied romantic pieces are revamped with structure, opulence and a new dramatic approach to delicate details
Image Credit: Chloé
Tech Trek
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18
Technical elements of sportswear is met with summer’s bohemian sensibility to update streetwear with pioneering proportions for another season
Image Credit: Tech Trek
Twisted Western
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18
Western themes are reinterpreted by designers from Versace to Raf Simons at Calvin Klein, who are driving this update with a sensual yet modernist touch
Image Credit: Acne Studios
It Girls: Selfie Made
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18
An emerging group of fashion-forward, business-savvy young women utilize social media to reach their audience and customer
Image Credit: @vanellimelli
Campus Collection
A more polished take on collegiate dressing with a luxury streetwear-meets-Ivy League approach updates back-to-school this season
Image Credit: Dazed & Confused
Folk Infused
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18
The perennial boho girl gets a folkloric update with elevated decorative prints, vintage references and a mystic sensuality
Image Credit: Contributor
New Prep
Unisex streetwear evolves with the impact of Alessandro Michele’s Gucci, and his play on classic collegiate prep
Image Credit: Jalouse
Nostalgia Nights
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18
Maximalist partywear that echoes the extravagance of the 80’s are revisited for upcoming party highlights such as Halloween and New Year’s Eve
Image Credit: Versace
Party On
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18
A sensual, effortless approach to eveningwear is explored with the rise of the slip dress and silky, fluid woven separates
Image Credit: Alexander Wang
It Girls & It Campaigns
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17
High-fashion embraces emerging faces to connect with the Gen-Z market, highlighting influencers across fashion, Hollywood and pop culture
Image Credit: Dolce & Gabbana
Grunge on the Prairie
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17
A 90s grunge meets the manic pixie dream girl persona for a new, edgier remix on familiar feminine notes
Image Credit: Glamour Paris
It Girls: All American Darlings
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17
Key influencers to watch emerging in music, film, fashion and activism in the US
Image Credit: Yara Shahidi x ASOS
It Girls: The Next Wave
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17
The next round of emerging young faces in celebrity and pop culture are profiled on their off-duty style and anticipated career
Image Credit: POP Magazine