MARIAN PARK

Creative Strategy + Direction
Selected Works
From bitesize trend reports, industry coverage, to conceptual forecasts, the following are a snapshot of my work for WGSN that address a myriad of business, design and content objectives.

Youth Color Forecast

A part of WGSN’s Forecast series, the S/S 23 Colour Forecast encapsulates key directions for youth apparel, accessories and denim.

This report highlights:

  • The impact of COVID-19 and its complex after-effects that are resulting in contrasting feelings as outlined in WGSN’s Emotional Plurality Index
  • The shift toward soft sunny glows, mood-boosting brights and an exploration of phygital worlds to execute both online and offline appeal
  • Report features 10 mood and colour usage pages along with 2 edited colour palettes that feature 30 seasonal and 10 core colour callouts in both Pantone and Coloro

Image Credit: Double Rainbouu

Youth Color Forecast
SS
23
Gen Z, Millennial

Craftcore

Viral DIY trends on TikTok are driving youth's interest in handmade home and fashion goods, resulting in a Craftcore movement in youth culture-based communities and fashion aesthetics

Image Credit: Rachel Antonoff

Craftcore
SS
22
Gen-Z

Streetsmart

Emerging global talent and digital youth culture rejuvenates streetwear to encompass both new subversive attitudes along with a sharp sartorial smartness.

This report highlights:

  • Innovative hybrid design, modular functionality and versatile day-to-night colour palettes that amplifies an offline vs online visibility 
  • The white space in the APAC market to cater to the youth consumer who are streetwear aficionados and looking to update their codes of citysider dressing
  • Addresses the market insights around opportunities in the luxury market to cater to the gamer consumer

Image Credit: Dazed Korea

Streetsmart
AW
22
Gen Z, Millennial

Late Night Sensuality

Subtle yet eye-catching details add an after-hours sensibility to comfortable lounge and intimates-inspired pieces.

This report highlights:

  • A premium approach to lounge-to-party attire that explores a slinky sensuality which is driving contemporary fashion forward, and the luxe lounge category that has emerged from the pandemic
  • This capsule explores luxe alternatives to cut-and-sew basics and a move-on from streetwear-inspired separates which has been an integral client concern across the board
  • Partywear and special occasionwear is addressed here, with the consumer’s return to investment-worthy wardrobe essentials underpinning CAD direction and commerciality across the report

Image Credit: British Vogue

Late Night Sensuality
AW
22
Millennial

Day-To-Night Party

Virtual hangouts and social-media visibility drive a focus on eye-catching brights and playful versatility for youth online culture

Image Credit: Acne Studios

Day-To-Night Party
SS
21
Millennial, Gen Z

Effortless Femininity

A no-frills update to prairie and Cottagecore styles draws in the sweatpant-fatgued consumer to explore classic codes of femininity again

Image Credit: Anna Sui

Effortless Femininity
SS
21
Millennial, Gen Z

Outdoor Picnic

The Cottagecore look comes to life with the high-summer heat, prompting a desire for outdoor escapes and floral dressing to suit a garden backdrop

Image Credit: @chey_maya

Outdoor Picnic
SS
21
Millennial, Gen Z

Sartorial Streetwear

Newness comes to streetwear with a sharp, sartorial twist and technical, utilitarian details, updating the saturated athleisure look

Image Credit: Kenzo

Sartorial Streetwear
SS
21
Millennial, Gen Z

Youth Commute

Streetwear is re-invigorated with utilitarian, modular details to suit an emerging commuter lifestyle of bikes and scooters post-lockdown

Image Credit: Napa by Martine Rose

Youth Commute
SS
21
Millennial, Gen Z

Luxe Lounge

A slick approach to city-to-shore menswear which draws inspiration from laid-back surf aesthetics to the cinematic Riviera.

Image Credit: Casablanca

Luxe Lounge
SS
21
Millennial

Functional Future

This report highlights convertible, casual outerwear that feature performance elements and design points of interest from the world of streetwear and outdoor sports.

Image Credit: Poliquant

Functional Future
SS
21
Millennial

Gen-Z Influencer Style: Young Men's – APAC

A fashion-first approach to fit-pics sets APAC influencers apart, as they prioritize eye-catching colour and trend-focused outfitting for visibility in a stylized and curated manner.

Image Credit: @jamyjamess

Gen-Z Influencer Style: Young Men's – APAC
AW
21
Gen Z

Gen-Z Influencer Style: Young Men's – NAM

Virtual hangouts, Instagram fit pics and TikTok challenges spark renewed creativity and individual style across the influencer space. Key youth tastemakers are identified to signal emerging aesthetics such as a neo-grunge, simple sartorial basics and vintage-inspired gentle retro.

Image Credit: @itscamsworld

Gen-Z Influencer Style: Young Men's – NAM
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21
Gen Z

Gen-Z Influencer Style: Young Women's – NAM

While mass TikTok stars such as Addison Rae have reached commercial fame with music and Netflix deals, emerging influencers are driving newness. This is evident across Gen Z's appetite for vintage fits and up-cycled fashion thats driving a separates-focused dressing forward.

Image Credits: @thatcurlytop

Gen-Z Influencer Style: Young Women's – NAM
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21
Gen Z

Gen-Z Influencer Style: Young Women's – APAC

APAC influencer style, and the SEA region in particular is delivering newness in high summer fashion with their tropical climates, an appetite for TikTok content and city-to-shore nightlife setting the cultural scene for noteworthy youth fashion. WGSN identifies youth tastemakers to outline key directions in trends alongside key items and colours to watch.

Image Credit: @kammtatpicha.s

Gen-Z Influencer Style: Young Women's – APAC
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21
Gen Z

Gen-Z Influencer Style: Young Men's – APAC

Outdoors gear, goth and grunge styling and 19990s jeans-and-T-shirt looks are some of the most prominent trends among young male influencers across APAC. This report outlines the key influencers to note, and was presented to clients with data that supports opportunities for the luxury market amongst gaming enthusiasts.

Image Credit: @tukie.stylie

Gen-Z Influencer Style: Young Men's – APAC
SS
21
Gen Z

Gen-Z Influencer Style: Young Men's – NAM

Vaccination efforts, along with the saturation of TikTok aesthetics are driving a renewed optimism and joyful outlook for dressing up. From New Prep to Goth Lite, we identify the tastemakers and themes to note for the upcoming S/S 21 season and beyond.

Image Credit: @pjcooltomasi

Gen-Z Influencer Style: Young Men's – NAM
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21
Gen Z

Gen-Z Influencer Style: Young Women's – NAM

A closer look at influencers from Instagram to TikTok who are making their mark in high-fashion, cultivating youth subcultures and aesthetic trends

Image Credit: @emmachamberlain

Gen-Z Influencer Style: Young Women's – NAM
AW
21
Gen Z

Rooftop Nights

Deliver a point of escapism with silky summer separates that can carry the consumer from indoors-to-outdoors

Image Credit: F**king Young

Rooftop Nights
SS
21
Millennial

Gen-Z Influencer Style: Young Women's – APAC

APAC influencers are spearheading global trends within their distinct regional markets, as youth culture becomes decentralized with social media.

Image Credit: @chopluem

Gen-Z Influencer Style: Young Women's – APAC
AW
21
Gen Z

Back to School: Joyful Expression

A vintage-inspired playful style rejuvenates youth fashion, with nods to TikTok DIY trends and bold beauty looks

Image Credit: @pleasemagazine

Back to School: Joyful Expression
AW
21
Gen Z

Pret-a-Party

Speak to youth party culture with a focus on body-conscious pieces and familiar dress styles that can easily layer to transition from day to night

Image Credit: Teen Vogue

Pret-a-Party
AW
21
Millennial, Gen Z

Couch-to-Class

Knitwear emerges as a way to deliver premium WFH style, acting as a canvas to on-trend print and graphics from artful checks, new prep stripes and of course, tie-dye

Image Credit: @matches_man

Couch-to-Class
AW
21
Gen Z, Millennial

Future Commuter

Streetwear-savvy Millennials redefine business casual style, adding edgy utilitarian accents to the look, while highlighting It items beyond the sneaker

Image Credit: Off-White

Future Commuter
SS
20
Millennial, Gen Z

Gypset Legacy

The signature summer boho look of layered, easy-going pieces returns, illustrating a consumer who travels from city to shore and festival to party

Image Credit: Missoni

Gypset Legacy
SS
20
Millennial, Gen Z

Paradise Nights

Mugler’s latest collection directs a movement in partywear with barely there silhouettes and a subversive take on an after-hours sensuality

Image Credit: Mugler

Paradise Nights
SS
20
Millennial, Gen Z

Permanent Vacation

Youth culture’s scumbro style echoes across catwalks with the resort shirt and uptick of tie dye injecting a surf sensibility to casual wear

Image Credit: Rejina Pyo

Permanent Vacation
SS
20
Millennial, Gen Z

Prom Night

Key youth personas are identified and adhered to with occasionwear product narratives that directly cater to their aesthetics

Image Credit: Interview Magazine

Prom Night
SS
20
Gen Z

Summer Daze

High-summer dressing gets a pared-back update to suit the contemporary consumer who priorities a high-low balance in feminine dress styles

Image Credit: Rouje

Summer Daze
SS
20
Millennial, Gen Z

Summer Sweetheart

The babydoll mini dress replaces the prairie volume blouse as a key item, signaling a shift from a more-is-more feminine look to a youthful sweetness

Image Credit: Anna Sui

Summer Sweetheart
SS
20
Millennial, Gen Z

Back to Campus

Update back-to-school essentials with nods to the New Prep look emerging in menswear and vintage-inspired retro references in knitwear and color

Image Credit: WSJ Mag

Back to Campus
AW
20
Gen Z

Book Smart

A refined yet grounded approach to collegiate prep is seen across the catwalks, speaking to a vintage-savvy youth, and in time for back-to-school

Image Credit: Longchamp

Book Smart
AW
20
Millennial, Gen Z

Goddess After Hours

Eveningwear heads in a softer direction with fluid draping and subtle feminine details to suit both decadent indoor lounging and effortless nights out

Image Credit: Ann Demeulemeester

Goddess After Hours
AW
20
Millennial, Gen Z

Youth Graphics

A closer look at emerging trends in youth graphics, merch style and cut-and-sew separates that center around party brights and spirited graphic art

Image Credit: @misbhv

Youth Graphics
AW
20
Gen Z

The New Streetscape

Robust, functional, utilitarian streetwear teamed with technical outdoor influences incites value and newness for the fashion-conscious youth consumer

Image Credit: Toga

The New Streetscape
AW
20
Millennial, Gen Z

Big Ideas Forecast

The need-to-know macro ideas and trend directions in the womenswear market that will influence consumer spending and drive aesthetics for 2020.

This report highlights:

  • Five key action points to cater to emerging consumer priorities and shifting market values
  • The benefits of premium basics and the scaling of brand essentials
  • What's next for up-trending contemporary trends such as streetwear and high-low casual styling

Image Credits: Glamour Magazine US, Harper's Bazaar Ukraine

Big Ideas Forecast
SS
19
Millennial, Gen Z

Beach Break

Youth fashion takes cues from surf culture, with an added 1980s retro filter, resulting in a playful collection of beachside attire

Image Credit: Oyster Magazine

Beach Break
SS
19
Gen Z

Summer Bohemia

Speak to the perennial bohemian consumer with seasonal, commercial hits that prioritizes an effortless approach to femininity and sunkissed beauty

Image Credit: Réalisation Par

Summer Bohemia
SS
19
Millennial, Gen Z

Business Casual

Sophisticated office-worthy attire becomes a plaything for the fashion-conscious consumer, with the blazer key to the casual high-low look

Image Credit: Louis Vuitton

Business Casual
SS
19
Millennial, Gen Z

Common Ground

A macro report focusing on the shifting consumer priorities around sustainability, nostalgia, quality craftsmanship and conscious consuming

Image Credit: No Substance

Common Ground
SS
19
Millennial, Gen Z

Creative Manifesto

A macro trend report on the democratization of fashion due to the saturation of streetwear’s gender inclusive product and emerging resell culture

Image Credit: Contributor Magazine

Creative Manifesto
SS
19
Millennial, Gen Z

Eclectic Heat

Turn up the heat on familiar boho favourites with slinky open-weave knits, bold scarf prints and hot sunset colours

Image Credit: Paco Rabanne

Eclectic Heat
SS
19
Millennial, Gen Z

Festival Streetwear

Electric graphics, high-fi color and cyber-moto details drive newness in festival streetwear

Image Credit: @sitabellan

Festival Streetwear
SS
19
Gen Z

In Touch

A macro forecast report that explores the ever-evolving, intrinsic connection between technology, fashion production, consumption and aesthetics

Image Credit: The Standard

In Touch
SS
19
Millennial, Gen Z

Resort Sport

Tropical surf elements add fun, colorful touches to daywear, resulting in summer getaway vibes with a cityslicker twist

Image Credit: Calvin Klein

Resort Sport
SS
19
Millennial, Gen Z

Summer Frills

A youthful, laidback approach to feminine style was explored by designers across global catwalks, with gelato pastels and crisp lacework

Image Credit: Alberta Ferretti

Summer Frills
SS
19
Millennial, Gen Z

Classic Femininity

Update summer essentials for the classically feminine customer with on-trend prairie volume, floral frills and romantic details

Image Credit: Chloe and Halle

Classic Femininity
SS
19
Gen Z

Summer in Paradise

The slinky vacation style of influencers reinvigorates the notion of destination dressing for young women with a euro-centric heat

Image Credit: Summer in Paradise

Summer in Paradise
SS
19
Millennial, Gen Z

Y2K Party

The nostalgic focus on 1990s fashion shifts to the early 2000s around underground rave and streetwear, evident across catwalks and influencer fashion

Image Credit: Versace

Y2K Party
SS
19
Millennial, Gen Z

Festival Starter Pack

Essential guide to festival culture and style, with a focus on Gen-Z as an emerging market with their own distinct consumer sensibilities

Image Credit: Vogue Brazil

Festival Starter Pack
SS
19
Gen Z

Prom Ready

Key youth personas are identified and catered to with distinct style narratives and outfitting to suit each unique perspective

Image Credit: Wonderland

Prom Ready
SS
19
Gen Z

Back to Campus

Collegiate dressing evolves with utilitarian workwear and crafted knitwear, with the hi-lo styling of both core to a new type of casual

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  • Integer turpis leo, dapibus in sem id, ullamcorper sollicitudin felis. Vivamus vel arcu consectetur, luctus sem at, hendrerit turpis.
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Image Credit: Cool Pretty Cool

Back to Campus
AW
19
Gen Z

Big Ideas Forecast

The need-to-know macro ideas and trend directions in the womenswear market that will influence consumer spending and drive aesthetics for S/S 20

Image Credit: Harper's Bazaar Ukraine

Big Ideas Forecast
AW
19
Millennial

Cosy Cool

A breakdown on the latest craze around teddy fleece and bouclé outerwear as the ultimate way to achieve a plush, winter cozy

Image Credit: @alia.husin

Cosy Cool
AW
19
Gen Z

Downtown Gypset

The perennial boho layers her favourite summer pieces with cosy winter outerwear for a year-round nomadic lifestyle

Image Credit: Michael Kors

Downtown Gypset
AW
19
Millennial, Gen Z

Free Style

Free Style encapsulates an ongoing no-bounds approach to fashion, with sportswear and sartorial tailoring continuing to pair together for newness.

This report was a part of WGSN's initiatives in 2017 to translate womenswear and menswear macro trends for the youth consumer. Each report highlights five concepts and their coinciding key items along with directions in colour, print and graphics, textiles, and influences.

Image Credit: Burberry

Free Style
AW
19
Millennial, Gen Z

Hiker Hybrid

Streetwear reaches new heights, as gorpcore extremes are reinvigorated with an outdoorsy hiker aesthetic

Image Credit: Burberry

Hiker Hybrid
AW
19
Millennial, Gen Z

Underground Rave

The Y2K trend heightens with direct references to The Matrix and the darker side of 2000s fashion

Image Credit: @dazed

Underground Rave
AW
19
Gen Z

Bohemian Opulence

Tap into the perennial boho persona with a touch of youthful, after-hours opulence for the holiday season

Image Credit: @gildaambrosio

Bohemian Opulence
AW
19
Gen Z

Light Magic

A macro trend exploring a dark, romantic approach to gothic themes, with the ongoing astrology craze underpinning this movement

Image Credit: Miu Miu

Light Magic
AW
19
Millennial, Gen Z

Liquid Party

Elevate youthful party concepts with a free-flowing approach to traditionally structured eveningwear via liquid wovens and body-con skins

Image Credit: Masha Ma

Liquid Party
AW
19
Millennial, Gen Z

Purpose Full

A macro trend concept exploring an industry push back to a slower pace of consumer lifestyle and designs that strive for timelessness

Image Credit: Glass

Purpose Full
AW
19
Millennial, Gen Z

Y2K Rave

Move over 1990s: designers are shifting their gaze toward the club culture of the 2000s for a bolder, subversive approach to day-to-night dressing

Image Credit: POP Magazine

Y2K Rave
AW
19
Millennial, Gen Z

Young Victoria

An edgy take on gothic Victorian fashion with a focus on detailed blouses, structured jackets and moody color speaks to the more-is-more consumer

Image Credit: Elle UK

Young Victoria
AW
19
Gen Z

Boho Flow

Inspired by the carefree spirit of Spring, this capsule explores an effortless approach to outdoor dressing for beachside vacations to festival fashion

Image Credit: Emily Hutchinson

Boho Flow
SS
18
Millennial

Boho In the City

A new approach to bohemian sensibility and feminine style emerges from Scandinavia fashion capitals Copenhagen and Stockholm

Image Credit: So It Goes

Boho In the City
SS
18
Millennial

City to Shore

Streetwear and swimwear come together in a concept that works for city life to a beach scene, spanning across high-fashion to casualwear

Image Credit: Vogue Ukraine

City to Shore
SS
18
Millennial

New Western

Classic Western styles are making a comeback, with cowboy shirts, fringed leather and bandana prints sweeping the market

Image Credit: Elle Croatia

New Western
SS
18
Millennial, Gen Z

Prom Ready

From the modern muse to the traditionally feminine girl, we develop prom styles that directly reflect youth fashion personas

Image Credit: Vogue

Prom Ready
SS
18
Gen Z

The Vintage Look

Contemporary minimalism evolves with a growing interest in vintage clothing, and emerging re-sell platforms and storefront accounts on social media

Image Credit: Summerwinter Homme

The Vintage Look
SS
18
Millennials, Gen Z

Young Valentine

A romantic print-based concept of red roses and cherries come to the fore as a key way to rejuvenate flirty, feminine pieces

Image Credit: @joannakuchta

Young Valentine
SS
18
Gen Z

Neo-Nostalgia Nights

Building on the popular slip dress, a sharp contemporary minimalism is explored with the new Helmut Lang collection driving this trend

Image Credit: Helmut Lang

Neo-Nostalgia Nights
SS
18
Millennial, Gen Z

Re-Mastered Prep

Collegiate style is reinvigorated with subversive touches to the classic prep look and a cool girl filter on familiar varsity print and graphics

Image Credit: Carven

Re-Mastered Prep
SS
18
Millennial, Gen Z

Reigning Romance

Storied romantic pieces are revamped with structure, opulence and a new dramatic approach to delicate details

Image Credit: Chloé

Reigning Romance
SS
18
Millennial, Gen Z

Tech Trek

Technical elements of sportswear is met with summer’s bohemian sensibility to update streetwear with pioneering proportions for another season

Image Credit: Tech Trek

Tech Trek
SS
18
Millennial, Gen Z

Twisted Western

Western themes are reinterpreted by designers from Versace to Raf Simons at Calvin Klein, who are driving this update with a sensual yet modernist touch

Image Credit: Acne Studios

Twisted Western
SS
18
Millennial, Gen Z

It Girls: Selfie Made

An emerging group of fashion-forward, business-savvy young women utilize social media to reach their audience and customer

Image Credit: @vanellimelli

It Girls: Selfie Made
AW
18
Gen Z

Campus Collection

A more polished take on collegiate dressing with a luxury streetwear-meets-Ivy League approach updates back-to-school this season

Image Credit: Dazed & Confused

Campus Collection
AW
18
Gen Z

Folk Infused

The perennial boho girl gets a folkloric update with elevated decorative prints, vintage references and a mystic sensuality

Image Credit: Contributor

Folk Infused
AW
18
Millennial

Nostalgia Nights

Maximalist partywear that echoes the extravagance of the 80’s are revisited for upcoming party highlights such as Halloween and New Year’s Eve

Image Credit: Versace

Nostalgia Nights
AW
18
Millennial, Gen Z

Party On

A sensual, effortless approach to eveningwear is explored with the rise of the slip dress and silky, fluid woven separates

Image Credit: Alexander Wang

Party On
AW
18
Gen Z

New Prep

Unisex streetwear evolves with the impact of Alessandro Michele’s Gucci, and his play on classic collegiate prep

Image Credit: Jalouse

New Prep
AW
18
Millennial, Gen Z

Grunge on the Prairie

A 90s grunge meets the manic pixie dream girl persona for a new, edgier remix on familiar feminine notes

Image Credit: Glamour Paris

Grunge on the Prairie
SS
17
Millennial, Gen Z

It Girls: All American Darlings

Key influencers to watch emerging in music, film, fashion and activism in the US

Image Credit: Yara Shahidi x ASOS

It Girls: All American Darlings
SS
17
Gen Z

It Girls: The Next Wave

The next round of emerging young faces in celebrity and pop culture are profiled on their off-duty style and anticipated career

Image Credit: POP Magazine

It Girls: The Next Wave
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17
Gen Z

It Girls & It Campaigns

High-fashion embraces emerging faces to connect with the Gen-Z market, highlighting influencers across fashion, Hollywood and pop culture

Image Credit: Dolce & Gabbana

It Girls & It Campaigns
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17
Gen Z

Crafted Cosy

Traces of a bohemian summer are evident in this crafted, sunny approach to an earthy, autumnal cosy

Image Credit: Low Classic

Crafted Cosy
AW
17
Millennial, Gen Z

Downtown Sport

A comprehensive guide to the rise of streetwear in the commercial market at a global scale, and across both luxury and mass market levels

Image Credit: Stüssy

Downtown Sport
AW
17
Millennial, Gen Z

Freedom 90!

George Michael’s glam grunge of the 80s and 90s returns with the re-emergence of the supermodel squad and pop stars reigniting the iconic Versace look

Image Credit: Impression

Freedom 90!
AW
17
Millennial, Gen Z

Squad Goals

Influencers are emerging in squads and social circles, with the Parisian Gucci Gang driving an all-girl collective approach to It-girl fashion

Image Credit: @ganna_bogdan

Squad Goals
AW
17
Millennial, Gen Z

True Moto

Biker chic is taken to the max with moto sport details in leather, speedy graphics and racy color adding a point of brightness to streetwear

Image Credit: Hyein Seo

True Moto
AW
17
Millennial, Gen Z

It Girls: Musical Muses

From DJs to songwriters, we highlight the young influencers emerging on the music scene

Image Credit: @calliereiff

It Girls: Musical Muses
AW
17
Gen Z

Sartorial Grunge

Sartorial, tailored elements from menswear are met with a darker tones from grunge, with this hybrid sharpening up streetwear for women this season

Image Credit: Masha Ma

Sartorial Grunge
AW
17
Millennial, Gen Z

Sporty Spliced

An authentic approach to sporty style with roots in Y2K fashion emerge to move-away from the millennial health goth and basic athleisure look

Image Credit: YEEZY

Sporty Spliced
AW
17
Millennial, Gen Z

Desert Dystopia

Inspired by Vivienne Westwood’s recent art show, this capsule draws from the current state of ‘re-activism’ and an eerie dystopian mood

Image Credit: i-D

Desert Dystopia
AW
17
Millennial, Gen Z

Bohemian Explorer

Free flowing bohemian style with a nomadic sensibility re-emerges for the summer season, with comfort at the forefront of this trend

Image Credit: Etro

Bohemian Explorer
AW
17
Millennial, Gen Z

Let's Rave

The volume gets turned up on shine and sheen in partywear this season, with slinky 2000s brights overtaking the success of the subtle slip dress

Image Credit: Versace

Let's Rave
AW
17
Millennial, Gen Z

Young Romance

The classic feminine look gets a casual, energetic update with brands reimagining delicate dresses and outfitting to have a more street-worthy edge

Image Credit: Off-White

Young Romance
AW
17
Millennial, Gen Z