MARIAN PARK

Creative Strategy + Direction
Day-To-Night Party
SS
21
Millennial, Gen Z
Catwalks

Day-To-Night Party

SS
21
Catwalks

Virtual hangouts and social-media visibility drive a focus on eye-catching brights and playful versatility for youth online culture

Image Credit: Acne Studios

Effortless Femininity
SS
21
Millennial, Gen Z
Catwalks

Effortless Femininity

SS
21
Catwalks

A no-frills update to prairie and Cottagecore styles draws in the sweatpant-fatgued consumer to explore classic codes of femininity again

Image Credit: Anna Sui

Sartorial Streetwear
SS
21
Millennial, Gen Z
Catwalks

Sartorial Streetwear

SS
21
Catwalks

Newness comes to streetwear with a sharp, sartorial twist and technical, utilitarian details, updating the saturated athleisure look

Image Credit: Kenzo

Future Commuter
SS
20
Millennial, Gen Z
Catwalks

Future Commuter

SS
20
Catwalks

Streetwear-savvy Millennials redefine business casual style, adding edgy utilitarian accents to the look, while highlighting It items beyond the sneaker

Image Credit: Off-White

Gypset Legacy
SS
20
Millennial, Gen Z
Catwalks

Gypset Legacy

SS
20
Catwalks

The signature summer boho look of layered, easy-going pieces returns, illustrating a consumer who travels from city to shore and festival to party

Image Credit: Missoni

Paradise Nights
SS
20
Millennial, Gen Z
Catwalks

Paradise Nights

SS
20
Catwalks

Mugler’s latest collection directs a movement in partywear with barely there silhouettes and a subversive take on an after-hours sensuality

Image Credit: Mugler

Permanent Vacation
SS
20
Millennial, Gen Z
Catwalks

Permanent Vacation

SS
20
Catwalks

Youth culture’s scumbro style echoes across catwalks with the resort shirt and uptick of tie dye injecting a surf sensibility to casual wear

Image Credit: Rejina Pyo

Summer Sweetheart
SS
20
Millennial, Gen Z
Catwalks

Summer Sweetheart

SS
20
Catwalks

The babydoll mini dress replaces the prairie volume blouse as a key item, signaling a shift from a more-is-more feminine look to a youthful sweetness

Image Credit: Anna Sui

Book Smart
AW
20
Millennial, Gen Z
Catwalks

Book Smart

AW
20
Catwalks

A refined yet grounded approach to collegiate prep is seen across the catwalks, speaking to a vintage-savvy youth, and in time for back-to-school

Image Credit: Longchamp

Goddess After Hours
AW
20
Millennial, Gen Z
Catwalks

Goddess After Hours

AW
20
Catwalks

Eveningwear heads in a softer direction with fluid draping and subtle feminine details to suit both decadent indoor lounging and effortless nights out

Image Credit: Ann Demeulemeester

The New Streetscape
AW
20
Millennial, Gen Z
Catwalks

The New Streetscape

AW
20
Catwalks

Robust, functional, utilitarian streetwear teamed with technical outdoor influences incites value and newness for the fashion-conscious youth consumer

Image Credit: Toga

Business Casual
SS
19
Millennial, Gen Z
Catwalks

Business Casual

SS
19
Catwalks

Sophisticated office-worthy attire becomes a plaything for the fashion-conscious consumer, with the blazer key to the casual high-low look

Image Credit: Louis Vuitton

Eclectic Heat
SS
19
Millennial, Gen Z
Catwalks

Eclectic Heat

SS
19
Catwalks

Turn up the heat on familiar boho favourites with slinky open-weave knits, bold scarf prints and hot sunset colours

Image Credit: Paco Rabanne

Resort Sport
SS
19
Millennial, Gen Z
Catwalks

Resort Sport

SS
19
Catwalks

Tropical surf elements add fun, colorful touches to daywear, resulting in summer getaway vibes with a cityslicker twist

Image Credit: Calvin Klein

Summer Frills
SS
19
Millennial, Gen Z
Catwalks

Summer Frills

SS
19
Catwalks

A youthful, laidback approach to feminine style was explored by designers across global catwalks, with gelato pastels and crisp lacework

Image Credit: Alberta Ferretti

Y2K Party
SS
19
Millennial, Gen Z
Catwalks

Y2K Party

SS
19
Catwalks

The nostalgic focus on 1990s fashion shifts to the early 2000s around underground rave and streetwear, evident across catwalks and influencer fashion

Image Credit: Versace

Downtown Gypset
AW
19
Millennial, Gen Z
Catwalks

Downtown Gypset

AW
19
Catwalks

The perennial boho layers her favourite summer pieces with cosy winter outerwear for a year-round nomadic lifestyle

Image Credit: Michael Kors

Hiker Hybrid
AW
19
Millennial, Gen Z
Catwalks

Hiker Hybrid

AW
19
Catwalks

Streetwear reaches new heights, as gorpcore extremes are reinvigorated with an outdoorsy hiker aesthetic

Image Credit: Burberry

Liquid Party
AW
19
Millennial, Gen Z
Catwalks

Liquid Party

AW
19
Catwalks

Elevate youthful party concepts with a free-flowing approach to traditionally structured eveningwear via liquid wovens and body-con skins

Image Credit: Masha Ma

Neo-Nostalgia Nights
SS
18
Millennial, Gen Z
Catwalks

Neo-Nostalgia Nights

SS
18
Catwalks

Building on the popular slip dress, a sharp contemporary minimalism is explored with the new Helmut Lang collection driving this trend

Image Credit: Helmut Lang

Re-Mastered Prep
SS
18
Millennial, Gen Z
Catwalks

Re-Mastered Prep

SS
18
Catwalks

Collegiate style is reinvigorated with subversive touches to the classic prep look and a cool girl filter on familiar varsity print and graphics

Image Credit: Carven

Reigning Romance
SS
18
Millennial, Gen Z
Catwalks

Reigning Romance

SS
18
Catwalks

Storied romantic pieces are revamped with structure, opulence and a new dramatic approach to delicate details

Image Credit: Chloé

Tech Trek
SS
18
Millennial, Gen Z
Catwalks

Tech Trek

SS
18
Catwalks

Technical elements of sportswear is met with summer’s bohemian sensibility to update streetwear with pioneering proportions for another season

Image Credit: Tech Trek

Twisted Western
SS
18
Millennial, Gen Z
Catwalks

Twisted Western

SS
18
Catwalks

Western themes are reinterpreted by designers from Versace to Raf Simons at Calvin Klein, who are driving this update with a sensual yet modernist touch

Image Credit: Acne Studios

Sartorial Grunge
AW
17
Millennial, Gen Z
Catwalks

Sartorial Grunge

AW
17
Catwalks

Sartorial, tailored elements from menswear are met with a darker tones from grunge, with this hybrid sharpening up streetwear for women this season

Image Credit: Masha Ma

Sporty Spliced
AW
17
Millennial, Gen Z
Catwalks

Sporty Spliced

AW
17
Catwalks

An authentic approach to sporty style with roots in Y2K fashion emerge to move-away from the millennial health goth and basic athleisure look

Image Credit: YEEZY

Bohemian Explorer
AW
17
Millennial, Gen Z
Catwalks

Bohemian Explorer

AW
17
Catwalks

Free flowing bohemian style with a nomadic sensibility re-emerges for the summer season, with comfort at the forefront of this trend

Image Credit: Etro

Let's Rave
AW
17
Millennial, Gen Z
Catwalks

Let's Rave

AW
17
Catwalks

The volume gets turned up on shine and sheen in partywear this season, with slinky 2000s brights overtaking the success of the subtle slip dress

Image Credit: Versace

Young Romance
AW
17
Millennial, Gen Z
Catwalks

Young Romance

AW
17
Catwalks

The classic feminine look gets a casual, energetic update with brands reimagining delicate dresses and outfitting to have a more street-worthy edge

Image Credit: Off-White