MARIAN PARK

Creative Strategy + Direction
Youth Color Forecast
SS
23
Gen Z, Millennial
Forecast, Youth Culture

Youth Color Forecast

SS
23
Forecast, Youth Culture

A part of WGSN’s Forecast series, the S/S 23 Colour Forecast encapsulates key directions for youth apparel, accessories and denim.

This report highlights:

  • The impact of COVID-19 and its complex after-effects that are resulting in contrasting feelings as outlined in WGSN’s Emotional Plurality Index
  • The shift toward soft sunny glows, mood-boosting brights and an exploration of phygital worlds to execute both online and offline appeal
  • Report features 10 mood and colour usage pages along with 2 edited colour palettes that feature 30 seasonal and 10 core colour callouts in both Pantone and Coloro

Image Credit: Double Rainbouu

Big Ideas Forecast
SS
19
Millennial, Gen Z
Forecast

Big Ideas Forecast

SS
19
Forecast

The need-to-know macro ideas and trend directions in the womenswear market that will influence consumer spending and drive aesthetics for 2020.

This report highlights:

  • Five key action points to cater to emerging consumer priorities and shifting market values
  • The benefits of premium basics and the scaling of brand essentials
  • What's next for up-trending contemporary trends such as streetwear and high-low casual styling

Image Credits: Glamour Magazine US, Harper's Bazaar Ukraine

Common Ground
SS
19
Millennial, Gen Z
Forecast

Common Ground

SS
19
Forecast

A macro report focusing on the shifting consumer priorities around sustainability, nostalgia, quality craftsmanship and conscious consuming

Image Credit: No Substance

Creative Manifesto
SS
19
Millennial, Gen Z
Forecast

Creative Manifesto

SS
19
Forecast

A macro trend report on the democratization of fashion due to the saturation of streetwear’s gender inclusive product and emerging resell culture

Image Credit: Contributor Magazine

In Touch
SS
19
Millennial, Gen Z
Forecast

In Touch

SS
19
Forecast

A macro forecast report that explores the ever-evolving, intrinsic connection between technology, fashion production, consumption and aesthetics

Image Credit: The Standard

Big Ideas Forecast
AW
19
Millennial
Forecast

Big Ideas Forecast

AW
19
Forecast

The need-to-know macro ideas and trend directions in the womenswear market that will influence consumer spending and drive aesthetics for S/S 20

Image Credit: Harper's Bazaar Ukraine

Free Style
AW
19
Millennial, Gen Z
Forecast

Free Style

AW
19
Forecast

Free Style encapsulates an ongoing no-bounds approach to fashion, with sportswear and sartorial tailoring continuing to pair together for newness.

This report was a part of WGSN's initiatives in 2017 to translate womenswear and menswear macro trends for the youth consumer. Each report highlights five concepts and their coinciding key items along with directions in colour, print and graphics, textiles, and influences.

Image Credit: Burberry

Light Magic
AW
19
Millennial, Gen Z
Forecast

Light Magic

AW
19
Forecast

A macro trend exploring a dark, romantic approach to gothic themes, with the ongoing astrology craze underpinning this movement

Image Credit: Miu Miu

Purpose Full
AW
19
Millennial, Gen Z
Forecast

Purpose Full

AW
19
Forecast

A macro trend concept exploring an industry push back to a slower pace of consumer lifestyle and designs that strive for timelessness

Image Credit: Glass