Forecast
Youth & Denim Color Forecast
The post-pandemic world will motivate key color directions for A/W 23/24, with wellbeing, discovery, transformation, simplicity and pleasure being key consumer priorities. Take a playful approach to youth and denim color, as these categories become more driven by micro-aesthetics, nostalgia, and lifestyle activities such as outdoor escapes, travel, and the growing pull of the metaverse.
Image Credit: Nordstrom
Youth Color Forecast
A part of WGSN’s Forecast series, the S/S 23 Colour Forecast encapsulates key directions for youth apparel, accessories and denim.
This report highlights:
- The impact of COVID-19 and its complex after-effects that are resulting in contrasting feelings as outlined in WGSN’s Emotional Plurality Index
- The shift toward soft sunny glows, mood-boosting brights and an exploration of phygital worlds to execute both online and offline appeal
- Report features 10 mood and colour usage pages along with 2 edited colour palettes that feature 30 seasonal and 10 core colour callouts in both Pantone and Coloro
Image Credit: Double Rainbouu
Big Ideas Forecast
The need-to-know macro ideas and trend directions in the womenswear market that will influence consumer spending and drive aesthetics for 2020.
This report highlights:
- Five key action points to cater to emerging consumer priorities and shifting market values
- The benefits of premium basics and the scaling of brand essentials
- What's next for up-trending contemporary trends such as streetwear and high-low casual styling
Image Credits: Glamour Magazine US, Harper's Bazaar Ukraine
Common Ground
A macro report focusing on the shifting consumer priorities around sustainability, nostalgia, quality craftsmanship and conscious consuming
Image Credit: No Substance
Creative Manifesto
A macro trend report on the democratization of fashion due to the saturation of streetwear’s gender inclusive product and emerging resell culture
Image Credit: Contributor Magazine
In Touch
A macro forecast report that explores the ever-evolving, intrinsic connection between technology, fashion production, consumption and aesthetics
Image Credit: The Standard
Big Ideas Forecast
The need-to-know macro ideas and trend directions in the womenswear market that will influence consumer spending and drive aesthetics for S/S 20
Image Credit: Harper's Bazaar Ukraine
Free Style
Free Style encapsulates an ongoing no-bounds approach to fashion, with sportswear and sartorial tailoring continuing to pair together for newness.
This report was a part of WGSN's initiatives in 2017 to translate womenswear and menswear macro trends for the youth consumer. Each report highlights five concepts and their coinciding key items along with directions in colour, print and graphics, textiles, and influences.
Image Credit: Burberry
Light Magic
A macro trend exploring a dark, romantic approach to gothic themes, with the ongoing astrology craze underpinning this movement
Image Credit: Miu Miu
