MARIAN PARK

Creative Strategy + Direction
Press Previews
SS
21
Millennial
Intelligence

Press Previews

SS
21
Intelligence

A seasonal overview of what's to come, this report is created for the WGSN Retail team. For S/S 21, retailers implement learnings from the initial impact of the pandemic and highlight versatile outfitting with accents of fashion-conscious details to spearhead newness and an optimistic outlook.

This report also addresses:

  • Key trends and how brands are responding to emerging shifts in consumer desirability
  • Notable retail and marketing activations
  • Industry sustainability and diversity initiatives
  • Supporting data from retail, social media and catwalks
  • Design updates to hero items and seasonless mainstays

Image Credit: White Stuff

Seasonal Tradeshow Overview
AW
21
Millennial
Intelligence

Seasonal Tradeshow Overview

AW
21
Intelligence

Covering Coterie, MAGIC, Project & JOOR Digital for Women & Young Women's Apparel, seasonal tradeshow reports highlight key trends, materials, colour, print and graphics. This report is created for executive teams and retail buyers in mind, with an additional overview and action points that calls out key retail activations and industry concerns such as sustainability and inclusion. For A/W 21/22, US trade shows continue their stronghold in influencing commercial fashion, with digital platforms and virtual marketplaces showcasing local and international talent that garners a global audience.

Image Credit: Farm Rio