MARIAN PARK

Creative Strategy + Direction
Craftcore
SS
22
Gen-Z
Trend Capsule, Youth Culture

Craftcore

SS
22
Trend Capsule, Youth Culture

Viral DIY trends on TikTok are driving youth's interest in handmade home and fashion goods, resulting in a Craftcore movement in youth culture-based communities and fashion aesthetics

Image Credit: Rachel Antonoff

Streetsmart
AW
22
Gen Z, Millennial
Trend Capsules

Streetsmart

AW
22
Trend Capsules

Emerging global talent and digital youth culture rejuvenates streetwear to encompass both new subversive attitudes along with a sharp sartorial smartness.

This report highlights:

  • Innovative hybrid design, modular functionality and versatile day-to-night colour palettes that amplifies an offline vs online visibility 
  • The white space in the APAC market to cater to the youth consumer who are streetwear aficionados and looking to update their codes of citysider dressing
  • Addresses the market insights around opportunities in the luxury market to cater to the gamer consumer

Image Credit: Dazed Korea

Late Night Sensuality
AW
22
Millennial
Trend Capsule

Late Night Sensuality

AW
22
Trend Capsule

Subtle yet eye-catching details add an after-hours sensibility to comfortable lounge and intimates-inspired pieces.

This report highlights:

  • A premium approach to lounge-to-party attire that explores a slinky sensuality which is driving contemporary fashion forward, and the luxe lounge category that has emerged from the pandemic
  • This capsule explores luxe alternatives to cut-and-sew basics and a move-on from streetwear-inspired separates which has been an integral client concern across the board
  • Partywear and special occasionwear is addressed here, with the consumer’s return to investment-worthy wardrobe essentials underpinning CAD direction and commerciality across the report

Image Credit: British Vogue

Outdoor Picnic
SS
21
Millennial, Gen Z
Trend Capsules

Outdoor Picnic

SS
21
Trend Capsules

The Cottagecore look comes to life with the high-summer heat, prompting a desire for outdoor escapes and floral dressing to suit a garden backdrop

Image Credit: @chey_maya

Youth Commute
SS
21
Millennial, Gen Z
Trend Capsules

Youth Commute

SS
21
Trend Capsules

Streetwear is re-invigorated with utilitarian, modular details to suit an emerging commuter lifestyle of bikes and scooters post-lockdown

Image Credit: Napa by Martine Rose

Luxe Lounge
SS
21
Millennial
Trend Capsules

Luxe Lounge

SS
21
Trend Capsules

A slick approach to city-to-shore menswear which draws inspiration from laid-back surf aesthetics to the cinematic Riviera.

Image Credit: Casablanca

Functional Future
SS
21
Millennial
Trend Capsules, Youth Culture

Functional Future

SS
21
Trend Capsules, Youth Culture

This report highlights convertible, casual outerwear that feature performance elements and design points of interest from the world of streetwear and outdoor sports.

Image Credit: Poliquant

Rooftop Nights
SS
21
Millennial
Trend Capsules

Rooftop Nights

SS
21
Trend Capsules

Deliver a point of escapism with silky summer separates that can carry the consumer from indoors-to-outdoors

Image Credit: F**king Young

Back to School: Joyful Expression
AW
21
Gen Z
Trend Capsules, Youth Culture

Back to School: Joyful Expression

AW
21
Trend Capsules, Youth Culture

A vintage-inspired playful style rejuvenates youth fashion, with nods to TikTok DIY trends and bold beauty looks

Image Credit: @pleasemagazine

Pret-a-Party
AW
21
Millennial, Gen Z
Trend Capsules

Pret-a-Party

AW
21
Trend Capsules

Speak to youth party culture with a focus on body-conscious pieces and familiar dress styles that can easily layer to transition from day to night

Image Credit: Teen Vogue

Couch-to-Class
AW
21
Gen Z, Millennial
Trend Capsules

Couch-to-Class

AW
21
Trend Capsules

Knitwear emerges as a way to deliver premium WFH style, acting as a canvas to on-trend print and graphics from artful checks, new prep stripes and of course, tie-dye

Image Credit: @matches_man

Prom Night
SS
20
Gen Z
Youth Culture, Trend Capsules

Prom Night

SS
20
Youth Culture, Trend Capsules

Key youth personas are identified and adhered to with occasionwear product narratives that directly cater to their aesthetics

Image Credit: Interview Magazine

Summer Daze
SS
20
Millennial, Gen Z
Trend Capsules

Summer Daze

SS
20
Trend Capsules

High-summer dressing gets a pared-back update to suit the contemporary consumer who priorities a high-low balance in feminine dress styles

Image Credit: Rouje

Back to Campus
AW
20
Gen Z
Youth Culture, Trend Capsules

Back to Campus

AW
20
Youth Culture, Trend Capsules

Update back-to-school essentials with nods to the New Prep look emerging in menswear and vintage-inspired retro references in knitwear and color

Image Credit: WSJ Mag

Youth Graphics
AW
20
Gen Z
Trend Capsules, Youth Culture

Youth Graphics

AW
20
Trend Capsules, Youth Culture

A closer look at emerging trends in youth graphics, merch style and cut-and-sew separates that center around party brights and spirited graphic art

Image Credit: @misbhv

Beach Break
SS
19
Gen Z
Trend Capsules

Beach Break

SS
19
Trend Capsules

Youth fashion takes cues from surf culture, with an added 1980s retro filter, resulting in a playful collection of beachside attire

Image Credit: Oyster Magazine

Summer Bohemia
SS
19
Millennial, Gen Z
Trend Capsules

Summer Bohemia

SS
19
Trend Capsules

Speak to the perennial bohemian consumer with seasonal, commercial hits that prioritizes an effortless approach to femininity and sunkissed beauty

Image Credit: Réalisation Par

Festival Streetwear
SS
19
Gen Z
Trend Capsules, Youth Culture

Festival Streetwear

SS
19
Trend Capsules, Youth Culture

Electric graphics, high-fi color and cyber-moto details drive newness in festival streetwear

Image Credit: @sitabellan

Classic Femininity
SS
19
Gen Z
Trend Capsules

Classic Femininity

SS
19
Trend Capsules

Update summer essentials for the classically feminine customer with on-trend prairie volume, floral frills and romantic details

Image Credit: Chloe and Halle

Summer in Paradise
SS
19
Millennial, Gen Z
Trend Capsules

Summer in Paradise

SS
19
Trend Capsules

The slinky vacation style of influencers reinvigorates the notion of destination dressing for young women with a euro-centric heat

Image Credit: Summer in Paradise

Festival Starter Pack
SS
19
Gen Z
Youth Culture, Trend Capsules

Festival Starter Pack

SS
19
Youth Culture, Trend Capsules

Essential guide to festival culture and style, with a focus on Gen-Z as an emerging market with their own distinct consumer sensibilities

Image Credit: Vogue Brazil

Prom Ready
SS
19
Gen Z
Youth Culture, Trend Capsules

Prom Ready

SS
19
Youth Culture, Trend Capsules

Key youth personas are identified and catered to with distinct style narratives and outfitting to suit each unique perspective

Image Credit: Wonderland

Back to Campus
AW
19
Gen Z
Trend Capsules, Youth Culture

Back to Campus

AW
19
Trend Capsules, Youth Culture

Collegiate dressing evolves with utilitarian workwear and crafted knitwear, with the hi-lo styling of both core to a new type of casual

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  • Integer turpis leo, dapibus in sem id, ullamcorper sollicitudin felis. Vivamus vel arcu consectetur, luctus sem at, hendrerit turpis.
  • Nam sodales diam magna, a consequat elit accumsan vel.

Image Credit: Cool Pretty Cool

Cosy Cool
AW
19
Gen Z
Trend Capsules, Youth Culture

Cosy Cool

AW
19
Trend Capsules, Youth Culture

A breakdown on the latest craze around teddy fleece and bouclé outerwear as the ultimate way to achieve a plush, winter cozy

Image Credit: @alia.husin

Underground Rave
AW
19
Gen Z
Trend Capsules, Youth Culture

Underground Rave

AW
19
Trend Capsules, Youth Culture

The Y2K trend heightens with direct references to The Matrix and the darker side of 2000s fashion

Image Credit: @dazed

Bohemian Opulence
AW
19
Gen Z
Trend Capsules

Bohemian Opulence

AW
19
Trend Capsules

Tap into the perennial boho persona with a touch of youthful, after-hours opulence for the holiday season

Image Credit: @gildaambrosio

Y2K Rave
AW
19
Millennial, Gen Z
Trend Capsules, Youth Culture

Y2K Rave

AW
19
Trend Capsules, Youth Culture

Move over 1990s: designers are shifting their gaze toward the club culture of the 2000s for a bolder, subversive approach to day-to-night dressing

Image Credit: POP Magazine

Young Victoria
AW
19
Gen Z
Trend Capsules

Young Victoria

AW
19
Trend Capsules

An edgy take on gothic Victorian fashion with a focus on detailed blouses, structured jackets and moody color speaks to the more-is-more consumer

Image Credit: Elle UK

Boho Flow
SS
18
Millennial
Trend Capsules

Boho Flow

SS
18
Trend Capsules

Inspired by the carefree spirit of Spring, this capsule explores an effortless approach to outdoor dressing for beachside vacations to festival fashion

Image Credit: Emily Hutchinson

Boho In the City
SS
18
Millennial
Trend Capsules

Boho In the City

SS
18
Trend Capsules

A new approach to bohemian sensibility and feminine style emerges from Scandinavia fashion capitals Copenhagen and Stockholm

Image Credit: So It Goes

City to Shore
SS
18
Millennial
Trend Capsules

City to Shore

SS
18
Trend Capsules

Streetwear and swimwear come together in a concept that works for city life to a beach scene, spanning across high-fashion to casualwear

Image Credit: Vogue Ukraine

New Western
SS
18
Millennial, Gen Z
Trend Capsules

New Western

SS
18
Trend Capsules

Classic Western styles are making a comeback, with cowboy shirts, fringed leather and bandana prints sweeping the market

Image Credit: Elle Croatia

Prom Ready
SS
18
Gen Z
Youth Culture, Trend Capsules

Prom Ready

SS
18
Youth Culture, Trend Capsules

From the modern muse to the traditionally feminine girl, we develop prom styles that directly reflect youth fashion personas

Image Credit: Vogue

The Vintage Look
SS
18
Millennials, Gen Z
Trend Capsules, Youth Culture

The Vintage Look

SS
18
Trend Capsules, Youth Culture

Contemporary minimalism evolves with a growing interest in vintage clothing, and emerging re-sell platforms and storefront accounts on social media

Image Credit: Summerwinter Homme

Young Valentine
SS
18
Gen Z
Youth Culture, Trend Capsules

Young Valentine

SS
18
Youth Culture, Trend Capsules

A romantic print-based concept of red roses and cherries come to the fore as a key way to rejuvenate flirty, feminine pieces

Image Credit: @joannakuchta

Campus Collection
AW
18
Gen Z
Trend Capsules, Youth Culture

Campus Collection

AW
18
Trend Capsules, Youth Culture

A more polished take on collegiate dressing with a luxury streetwear-meets-Ivy League approach updates back-to-school this season

Image Credit: Dazed & Confused

Folk Infused
AW
18
Millennial
Trend Capsules

Folk Infused

AW
18
Trend Capsules

The perennial boho girl gets a folkloric update with elevated decorative prints, vintage references and a mystic sensuality

Image Credit: Contributor

Nostalgia Nights
AW
18
Millennial, Gen Z
Trend Capsules, Youth Culture

Nostalgia Nights

AW
18
Trend Capsules, Youth Culture

Maximalist partywear that echoes the extravagance of the 80’s are revisited for upcoming party highlights such as Halloween and New Year’s Eve

Image Credit: Versace

Party On
AW
18
Gen Z
Trend Capsules

Party On

AW
18
Trend Capsules

A sensual, effortless approach to eveningwear is explored with the rise of the slip dress and silky, fluid woven separates

Image Credit: Alexander Wang

New Prep
AW
18
Millennial, Gen Z
Youth Culture, Trend Capsules

New Prep

AW
18
Youth Culture, Trend Capsules

Unisex streetwear evolves with the impact of Alessandro Michele’s Gucci, and his play on classic collegiate prep

Image Credit: Jalouse

Grunge on the Prairie
SS
17
Millennial, Gen Z
Trend Capsules

Grunge on the Prairie

SS
17
Trend Capsules

A 90s grunge meets the manic pixie dream girl persona for a new, edgier remix on familiar feminine notes

Image Credit: Glamour Paris

Crafted Cosy
AW
17
Millennial, Gen Z
Trend Capsules

Crafted Cosy

AW
17
Trend Capsules

Traces of a bohemian summer are evident in this crafted, sunny approach to an earthy, autumnal cosy

Image Credit: Low Classic

Downtown Sport
AW
17
Millennial, Gen Z
Youth Culture, Trend Capsules

Downtown Sport

AW
17
Youth Culture, Trend Capsules

A comprehensive guide to the rise of streetwear in the commercial market at a global scale, and across both luxury and mass market levels

Image Credit: Stüssy

Freedom 90!
AW
17
Millennial, Gen Z
Trend Capsules

Freedom 90!

AW
17
Trend Capsules

George Michael’s glam grunge of the 80s and 90s returns with the re-emergence of the supermodel squad and pop stars reigniting the iconic Versace look

Image Credit: Impression

Squad Goals
AW
17
Millennial, Gen Z
Trend Capsules

Squad Goals

AW
17
Trend Capsules

Influencers are emerging in squads and social circles, with the Parisian Gucci Gang driving an all-girl collective approach to It-girl fashion

Image Credit: @ganna_bogdan

True Moto
AW
17
Millennial, Gen Z
Trend Capsules

True Moto

AW
17
Trend Capsules

Biker chic is taken to the max with moto sport details in leather, speedy graphics and racy color adding a point of brightness to streetwear

Image Credit: Hyein Seo

Desert Dystopia
AW
17
Millennial, Gen Z
Youth Culture, Trend Capsules

Desert Dystopia

AW
17
Youth Culture, Trend Capsules

Inspired by Vivienne Westwood’s recent art show, this capsule draws from the current state of ‘re-activism’ and an eerie dystopian mood

Image Credit: i-D