Viral DIY trends on TikTok and emerging designers are driving youth's interest in handmade home and fashion goods, resulting in a Craftcore movement in youth culture-based communities and fashion aesthetics
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Youth's exploration of retro fashion and appetite for vintage fits is driving gender-inclusive design across denim and knitwear. A 5 piece design capsule that features both 3D and 2D CADS and product development direction.
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With festivals, travel and outdoor parties slated to return next year, tap into consumers' eagerness to dress up with a fun approach to day-to-night dressing.
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Emerging global talent and digital youth culture rejuvenates streetwear to encompass both new subversive attitudes along with a sharp sartorial smartness.
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Subtle yet eye-catching details add an after-hours sensibility to comfortable lounge and intimates-inspired pieces.
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Streetwear is re-invigorated with utilitarian, modular details to suit an emerging commuter lifestyle of bikes and scooters post-lockdown
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The Cottagecore look comes to life with the high-summer heat, prompting a desire for outdoor escapes and floral dressing to suit a garden backdrop
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A slick approach to city-to-shore menswear which draws inspiration from laid-back surf aesthetics to the cinematic Riviera.
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This report highlights convertible, casual outerwear that feature performance elements and design points of interest from the world of streetwear and outdoor sports.
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Tap into youths' ongoing interest in retro aesthetics with a contemporary take on 1970s prints. Punchy and psychedelic, #newwave prints are set to trend, perfect for autumn knits and casualwear. This report features an original print that was art directed via mood images and trend direction.
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Deliver a point of escapism with silky summer separates that can carry the consumer from indoors-to-outdoors
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A frequent Fast Track report that highlights a key item to chase to market. Tap into transseasonal dressing with an open-knit sweater that can carry the youth consumer from beach-to-breezy settings and acts as a canvas for emerging youth cultural trends.
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A vintage-inspired playful style rejuvenates youth fashion, with nods to TikTok DIY trends and bold beauty looks
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Speak to youth party culture with a focus on body-conscious pieces and familiar dress styles that can easily layer to transition from day to night
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Knitwear emerges as a way to deliver premium WFH style, acting as a canvas to on-trend print and graphics from artful checks, new prep stripes and of course, tie-dye
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Key youth personas are identified and adhered to with occasionwear product narratives that directly cater to their aesthetics
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High-summer dressing gets a pared-back update to suit the contemporary consumer who priorities a high-low balance in feminine dress styles
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Update back-to-school essentials with nods to the New Prep look emerging in menswear and vintage-inspired retro references in knitwear and color
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A closer look at emerging trends in youth graphics, merch style and cut-and-sew separates that center around party brights and spirited graphic art
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Youth fashion takes cues from surf culture, with an added 1980s retro filter, resulting in a playful collection of beachside attire
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Speak to the perennial bohemian consumer with seasonal, commercial hits that prioritizes an effortless approach to femininity and sunkissed beauty
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Electric graphics, high-fi color and cyber-moto details drive newness in festival streetwear
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Essential guide to festival culture and style, with a focus on Gen-Z as an emerging market with their own distinct consumer sensibilities
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Key youth personas are identified and catered to with distinct style narratives and outfitting to suit each unique perspective
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Update summer essentials for the classically feminine customer with on-trend prairie volume, floral frills and romantic details
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The slinky vacation style of influencers reinvigorates the notion of destination dressing for young women with a euro-centric heat
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Collegiate dressing evolves with utilitarian workwear and crafted knitwear, with the hi-lo styling of both core to a new type of casual
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A breakdown on the latest craze around teddy fleece and bouclé outerwear as the ultimate way to achieve a plush, winter cozy
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The Y2K trend heightens with direct references to The Matrix and the darker side of 2000s fashion
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Tap into the perennial boho persona with a touch of youthful, after-hours opulence for the holiday season
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Move over 1990s: designers are shifting their gaze toward the club culture of the 2000s for a bolder, subversive approach to day-to-night dressing
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An edgy take on gothic Victorian fashion with a focus on detailed blouses, structured jackets and moody color speaks to the more-is-more consumer
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Inspired by the carefree spirit of Spring, this capsule explores an effortless approach to outdoor dressing for beachside vacations to festival fashion
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A new approach to bohemian sensibility and feminine style emerges from Scandinavia fashion capitals Copenhagen and Stockholm
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Streetwear and swimwear come together in a concept that works for city life to a beach scene, spanning across high-fashion to casualwear
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Classic Western styles are making a comeback, with cowboy shirts, fringed leather and bandana prints sweeping the market
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From the modern muse to the traditionally feminine girl, we develop prom styles that directly reflect youth fashion personas
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Contemporary minimalism evolves with a growing interest in vintage clothing, and emerging re-sell platforms and storefront accounts on social media
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A romantic print-based concept of red roses and cherries come to the fore as a key way to rejuvenate flirty, feminine pieces
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A more polished take on collegiate dressing with a luxury streetwear-meets-Ivy League approach updates back-to-school this season
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The perennial boho girl gets a folkloric update with elevated decorative prints, vintage references and a mystic sensuality
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Unisex streetwear evolves with the impact of Alessandro Michele’s Gucci, and his play on classic collegiate prep
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Maximalist partywear that echoes the extravagance of the 80’s are revisited for upcoming party highlights such as Halloween and New Year’s Eve
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A sensual, effortless approach to eveningwear is explored with the rise of the slip dress and silky, fluid woven separates
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A 90s grunge meets the manic pixie dream girl persona for a new, edgier remix on familiar feminine notes
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Traces of a bohemian summer are evident in this crafted, sunny approach to an earthy, autumnal cosy
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Inspired by Vivienne Westwood’s recent art show, this capsule draws from the current state of ‘re-activism’ and an eerie dystopian mood
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A comprehensive guide to the rise of streetwear in the commercial market at a global scale, and across both luxury and mass market levels
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George Michael’s glam grunge of the 80s and 90s returns with the re-emergence of the supermodel squad and pop stars reigniting the iconic Versace look
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Influencers are emerging in squads and social circles, with the Parisian Gucci Gang driving an all-girl collective approach to It-girl fashion
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