Trend Capsules
Craftcore
Viral DIY trends on TikTok are driving youth's interest in handmade home and fashion goods, resulting in a Craftcore movement in youth culture-based communities and fashion aesthetics
Image Credit: Rachel Antonoff
Streetsmart
Emerging global talent and digital youth culture rejuvenates streetwear to encompass both new subversive attitudes along with a sharp sartorial smartness.
This report highlights:
- Innovative hybrid design, modular functionality and versatile day-to-night colour palettes that amplifies an offline vs online visibility
- The white space in the APAC market to cater to the youth consumer who are streetwear aficionados and looking to update their codes of citysider dressing
- Addresses the market insights around opportunities in the luxury market to cater to the gamer consumer
Image Credit: Dazed Korea
Late Night Sensuality
Subtle yet eye-catching details add an after-hours sensibility to comfortable lounge and intimates-inspired pieces.
This report highlights:
- A premium approach to lounge-to-party attire that explores a slinky sensuality which is driving contemporary fashion forward, and the luxe lounge category that has emerged from the pandemic
- This capsule explores luxe alternatives to cut-and-sew basics and a move-on from streetwear-inspired separates which has been an integral client concern across the board
- Partywear and special occasionwear is addressed here, with the consumer’s return to investment-worthy wardrobe essentials underpinning CAD direction and commerciality across the report
Image Credit: British Vogue
Outdoor Picnic
The Cottagecore look comes to life with the high-summer heat, prompting a desire for outdoor escapes and floral dressing to suit a garden backdrop
Image Credit: @chey_maya
Youth Commute
Streetwear is re-invigorated with utilitarian, modular details to suit an emerging commuter lifestyle of bikes and scooters post-lockdown
Image Credit: Napa by Martine Rose
Luxe Lounge
A slick approach to city-to-shore menswear which draws inspiration from laid-back surf aesthetics to the cinematic Riviera.
Image Credit: Casablanca
Functional Future
This report highlights convertible, casual outerwear that feature performance elements and design points of interest from the world of streetwear and outdoor sports.
Image Credit: Poliquant
Rooftop Nights
Deliver a point of escapism with silky summer separates that can carry the consumer from indoors-to-outdoors
Image Credit: F**king Young
Back to School: Joyful Expression
A vintage-inspired playful style rejuvenates youth fashion, with nods to TikTok DIY trends and bold beauty looks
Image Credit: @pleasemagazine
Pret-a-Party
Speak to youth party culture with a focus on body-conscious pieces and familiar dress styles that can easily layer to transition from day to night
Image Credit: Teen Vogue
Couch-to-Class
Knitwear emerges as a way to deliver premium WFH style, acting as a canvas to on-trend print and graphics from artful checks, new prep stripes and of course, tie-dye
Image Credit: @matches_man
Prom Night
Key youth personas are identified and adhered to with occasionwear product narratives that directly cater to their aesthetics
Image Credit: Interview Magazine
Summer Daze
High-summer dressing gets a pared-back update to suit the contemporary consumer who priorities a high-low balance in feminine dress styles
Image Credit: Rouje
Back to Campus
Update back-to-school essentials with nods to the New Prep look emerging in menswear and vintage-inspired retro references in knitwear and color
Image Credit: WSJ Mag
Youth Graphics
A closer look at emerging trends in youth graphics, merch style and cut-and-sew separates that center around party brights and spirited graphic art
Image Credit: @misbhv
Beach Break
Youth fashion takes cues from surf culture, with an added 1980s retro filter, resulting in a playful collection of beachside attire
Image Credit: Oyster Magazine
Summer Bohemia
Speak to the perennial bohemian consumer with seasonal, commercial hits that prioritizes an effortless approach to femininity and sunkissed beauty
Image Credit: Réalisation Par
Festival Streetwear
Electric graphics, high-fi color and cyber-moto details drive newness in festival streetwear
Image Credit: @sitabellan
Classic Femininity
Update summer essentials for the classically feminine customer with on-trend prairie volume, floral frills and romantic details
Image Credit: Chloe and Halle
Summer in Paradise
The slinky vacation style of influencers reinvigorates the notion of destination dressing for young women with a euro-centric heat
Image Credit: Summer in Paradise
Festival Starter Pack
Essential guide to festival culture and style, with a focus on Gen-Z as an emerging market with their own distinct consumer sensibilities
Image Credit: Vogue Brazil
Prom Ready
Key youth personas are identified and catered to with distinct style narratives and outfitting to suit each unique perspective
Image Credit: Wonderland
Back to Campus
Collegiate dressing evolves with utilitarian workwear and crafted knitwear, with the hi-lo styling of both core to a new type of casual
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Image Credit: Cool Pretty Cool
Cosy Cool
A breakdown on the latest craze around teddy fleece and bouclé outerwear as the ultimate way to achieve a plush, winter cozy
Image Credit: @alia.husin
Underground Rave
The Y2K trend heightens with direct references to The Matrix and the darker side of 2000s fashion
Image Credit: @dazed
Bohemian Opulence
Tap into the perennial boho persona with a touch of youthful, after-hours opulence for the holiday season
Image Credit: @gildaambrosio
Y2K Rave
Move over 1990s: designers are shifting their gaze toward the club culture of the 2000s for a bolder, subversive approach to day-to-night dressing
Image Credit: POP Magazine
Young Victoria
An edgy take on gothic Victorian fashion with a focus on detailed blouses, structured jackets and moody color speaks to the more-is-more consumer
Image Credit: Elle UK
Boho Flow
Inspired by the carefree spirit of Spring, this capsule explores an effortless approach to outdoor dressing for beachside vacations to festival fashion
Image Credit: Emily Hutchinson
Boho In the City
A new approach to bohemian sensibility and feminine style emerges from Scandinavia fashion capitals Copenhagen and Stockholm
Image Credit: So It Goes
City to Shore
Streetwear and swimwear come together in a concept that works for city life to a beach scene, spanning across high-fashion to casualwear
Image Credit: Vogue Ukraine
New Western
Classic Western styles are making a comeback, with cowboy shirts, fringed leather and bandana prints sweeping the market
Image Credit: Elle Croatia
Prom Ready
From the modern muse to the traditionally feminine girl, we develop prom styles that directly reflect youth fashion personas
Image Credit: Vogue
The Vintage Look
Contemporary minimalism evolves with a growing interest in vintage clothing, and emerging re-sell platforms and storefront accounts on social media
Image Credit: Summerwinter Homme
Young Valentine
A romantic print-based concept of red roses and cherries come to the fore as a key way to rejuvenate flirty, feminine pieces
Image Credit: @joannakuchta
Campus Collection
A more polished take on collegiate dressing with a luxury streetwear-meets-Ivy League approach updates back-to-school this season
Image Credit: Dazed & Confused
Folk Infused
The perennial boho girl gets a folkloric update with elevated decorative prints, vintage references and a mystic sensuality
Image Credit: Contributor
Nostalgia Nights
Maximalist partywear that echoes the extravagance of the 80’s are revisited for upcoming party highlights such as Halloween and New Year’s Eve
Image Credit: Versace
Party On
A sensual, effortless approach to eveningwear is explored with the rise of the slip dress and silky, fluid woven separates
Image Credit: Alexander Wang
New Prep
Unisex streetwear evolves with the impact of Alessandro Michele’s Gucci, and his play on classic collegiate prep
Image Credit: Jalouse
Grunge on the Prairie
A 90s grunge meets the manic pixie dream girl persona for a new, edgier remix on familiar feminine notes
Image Credit: Glamour Paris
Crafted Cosy
Traces of a bohemian summer are evident in this crafted, sunny approach to an earthy, autumnal cosy
Image Credit: Low Classic
Downtown Sport
A comprehensive guide to the rise of streetwear in the commercial market at a global scale, and across both luxury and mass market levels
Image Credit: Stüssy
Freedom 90!
George Michael’s glam grunge of the 80s and 90s returns with the re-emergence of the supermodel squad and pop stars reigniting the iconic Versace look
Image Credit: Impression
Squad Goals
Influencers are emerging in squads and social circles, with the Parisian Gucci Gang driving an all-girl collective approach to It-girl fashion
Image Credit: @ganna_bogdan
True Moto
Biker chic is taken to the max with moto sport details in leather, speedy graphics and racy color adding a point of brightness to streetwear
Image Credit: Hyein Seo
