A part of WGSN’s Forecast series, the S/S 23 Colour Forecast encapsulates key directions for youth apparel, accessories and denim.
This report highlights:
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Viral DIY trends on TikTok and emerging designers are driving youth's interest in handmade home and fashion goods, resulting in a Craftcore movement in youth culture-based communities and fashion aesthetics
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The highly anticipated return of summer festivals along with youth’s emerging appetite for beachy getaways and poolside hangouts are creating a consumer desire for playful day-to-night, beach-to-festival dressing
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Travel and brunch-to-party lifestyles uplift youth culture to allow for heightened emerging themes, from the influencer economy to the commercial market. WGSN identifies the tastemakers driving directions in trends such as retro optimism, pop-punk revival and mid-2000s fashion.
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Nostalgia and #vintagefits continue to underpin key themes and items across influencer fashion. WGSN identifies the tastemakers driving trends such as the pop-punk revival, #Y2K style and 1990s-inspired #youthessentials.
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The desire for curated Instagram and TikTok #OOTD is driving fashion and style forward across APAC influencers, especially as an optimism for post-pandemic life develops.
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While mass TikTok stars such as Addison Rae have reached commercial fame with music and Netflix deals, emerging influencers are driving newness. This is evident across Gen Z's appetite for vintage fits and up-cycled fashion thats driving a separates-focused dressing forward.
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North American pop culture and 2000s style are pulsating through the global youth and fashion scene. The recent MTV VMAs, NYFW, social media and appetite for #vintagefits cement this as a trend to track. Gen Z looks beyond Y2K fashion to explore a pop-inspired #noughtiesnostalgia – a top WGSN Feed Tag trend – as 1990s music and early 2000s films and TV shows such as Lizzie McGuire are explored on social media.
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TikTok trends, pop culture and emerging influencer style are renewing youth interest in pop-punk aesthetics, which are trickling down to have commercial appeal for a mass audience. The revival of pop-punk and punk rock music and the evolution of online aesthetics such as e-boy, #90sgrunge and #gothlite are coming together to create a perfect storm in youth fashion.
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APAC influencer style, and the SEA region in particular is delivering newness in high summer fashion with their tropical climates, an appetite for TikTok content and city-to-shore nightlife setting the cultural scene for noteworthy youth fashion. WGSN identifies youth tastemakers to outline key directions in trends alongside key items and colours to watch.
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Outdoors gear, goth and grunge styling and 19990s jeans-and-T-shirt looks are some of the most prominent trends among young male influencers across APAC. This report outlines the key influencers to note, and was presented to clients with data that supports opportunities for the luxury market amongst gaming enthusiasts.
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A closer look at influencers from Instagram to TikTok who are making their mark in high-fashion, cultivating youth subcultures and aesthetic trends
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APAC influencers are spearheading global trends within their distinct regional markets, as youth culture becomes decentralized with social media.
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A vintage-inspired playful style rejuvenates youth fashion, with nods to TikTok DIY trends and bold beauty looks
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A fashion-first approach to fit-pics sets APAC influencers apart, as they prioritize eye-catching colour and trend-focused outfitting for visibility in a stylized and curated manner.
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Virtual hangouts, Instagram fit pics and TikTok challenges spark renewed creativity and individual style across the influencer space. Key youth tastemakers are identified to signal emerging aesthetics such as a neo-grunge, simple sartorial basics and vintage-inspired gentle retro.
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Vaccination efforts, along with the saturation of TikTok aesthetics are driving a renewed optimism and joyful outlook for dressing up. From New Prep to Goth Lite, we identify the tastemakers and themes to note for the upcoming S/S 21 season and beyond.
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Key youth personas are identified and adhered to with occasionwear product narratives that directly cater to their aesthetics
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Update back-to-school essentials with nods to the New Prep look emerging in menswear and vintage-inspired retro references in knitwear and color
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A closer look at emerging trends in youth graphics, merch style and cut-and-sew separates that center around party brights and spirited graphic art
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Electric graphics, high-fi color and cyber-moto details drive newness in festival streetwear
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Essential guide to festival culture and style, with a focus on Gen-Z as an emerging market with their own distinct consumer sensibilities
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Key youth personas are identified and catered to with distinct style narratives and outfitting to suit each unique perspective
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Collegiate dressing evolves with utilitarian workwear and crafted knitwear, with the hi-lo styling of both core to a new type of casual
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A breakdown on the latest craze around teddy fleece and bouclé outerwear as the ultimate way to achieve a plush, winter cozy
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The Y2K trend heightens with direct references to The Matrix and the darker side of 2000s fashion
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Move over 1990s: designers are shifting their gaze toward the club culture of the 2000s for a bolder, subversive approach to day-to-night dressing
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From the modern muse to the traditionally feminine girl, we develop prom styles that directly reflect youth fashion personas
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Contemporary minimalism evolves with a growing interest in vintage clothing, and emerging re-sell platforms and storefront accounts on social media
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A romantic print-based concept of red roses and cherries come to the fore as a key way to rejuvenate flirty, feminine pieces
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An emerging group of fashion-forward, business-savvy young women utilize social media to reach their audience and customer
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A more polished take on collegiate dressing with a luxury streetwear-meets-Ivy League approach updates back-to-school this season
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Unisex streetwear evolves with the impact of Alessandro Michele’s Gucci, and his play on classic collegiate prep
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High-fashion embraces emerging faces to connect with the Gen-Z market, highlighting influencers across fashion, Hollywood and pop culture
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Key influencers to watch emerging in music, film, fashion and activism in the US
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The next round of emerging young faces in celebrity and pop culture are profiled on their off-duty style and anticipated career
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Inspired by Vivienne Westwood’s recent art show, this capsule draws from the current state of ‘re-activism’ and an eerie dystopian mood
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A comprehensive guide to the rise of streetwear in the commercial market at a global scale, and across both luxury and mass market levels
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From DJs to songwriters, we highlight the young influencers emerging on the music scene
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