MARIAN PARK

Creative Strategy + Direction
Youth Color Forecast
SS
23
Gen Z, Millennial
Forecast, Youth Culture

Youth Color Forecast

SS
23
Forecast, Youth Culture

A part of WGSN’s Forecast series, the S/S 23 Colour Forecast encapsulates key directions for youth apparel, accessories and denim.

This report highlights:

  • The impact of COVID-19 and its complex after-effects that are resulting in contrasting feelings as outlined in WGSN’s Emotional Plurality Index
  • The shift toward soft sunny glows, mood-boosting brights and an exploration of phygital worlds to execute both online and offline appeal
  • Report features 10 mood and colour usage pages along with 2 edited colour palettes that feature 30 seasonal and 10 core colour callouts in both Pantone and Coloro

Image Credit: Double Rainbouu

Craftcore
SS
22
Gen-Z
Trend Capsule, Youth Culture

Craftcore

SS
22
Trend Capsule, Youth Culture

Viral DIY trends on TikTok are driving youth's interest in handmade home and fashion goods, resulting in a Craftcore movement in youth culture-based communities and fashion aesthetics

Image Credit: Rachel Antonoff

Gen-Z Influencer Style: Young Men's – APAC
AW
21
Gen Z
Youth Culture

Gen-Z Influencer Style: Young Men's – APAC

AW
21
Youth Culture

A fashion-first approach to fit-pics sets APAC influencers apart, as they prioritize eye-catching colour and trend-focused outfitting for visibility in a stylized and curated manner.

Image Credit: @jamyjamess

Gen-Z Influencer Style: Young Men's – NAM
SS
21
Gen Z
Youth Culture

Gen-Z Influencer Style: Young Men's – NAM

SS
21
Youth Culture

Virtual hangouts, Instagram fit pics and TikTok challenges spark renewed creativity and individual style across the influencer space. Key youth tastemakers are identified to signal emerging aesthetics such as a neo-grunge, simple sartorial basics and vintage-inspired gentle retro.

Image Credit: @itscamsworld

Gen-Z Influencer Style: Young Women's – NAM
SS
21
Gen Z
Youth Culture

Gen-Z Influencer Style: Young Women's – NAM

SS
21
Youth Culture

While mass TikTok stars such as Addison Rae have reached commercial fame with music and Netflix deals, emerging influencers are driving newness. This is evident across Gen Z's appetite for vintage fits and up-cycled fashion thats driving a separates-focused dressing forward.

Image Credits: @thatcurlytop

Gen-Z Influencer Style: Young Women's – APAC
SS
21
Gen Z
Youth Culture

Gen-Z Influencer Style: Young Women's – APAC

SS
21
Youth Culture

APAC influencer style, and the SEA region in particular is delivering newness in high summer fashion with their tropical climates, an appetite for TikTok content and city-to-shore nightlife setting the cultural scene for noteworthy youth fashion. WGSN identifies youth tastemakers to outline key directions in trends alongside key items and colours to watch.

Image Credit: @kammtatpicha.s

Gen-Z Influencer Style: Young Men's – APAC
SS
21
Gen Z
Youth Culture

Gen-Z Influencer Style: Young Men's – APAC

SS
21
Youth Culture

Outdoors gear, goth and grunge styling and 19990s jeans-and-T-shirt looks are some of the most prominent trends among young male influencers across APAC. This report outlines the key influencers to note, and was presented to clients with data that supports opportunities for the luxury market amongst gaming enthusiasts.

Image Credit: @tukie.stylie

Gen-Z Influencer Style: Young Men's – NAM
SS
21
Gen Z
Youth Culture

Gen-Z Influencer Style: Young Men's – NAM

SS
21
Youth Culture

Vaccination efforts, along with the saturation of TikTok aesthetics are driving a renewed optimism and joyful outlook for dressing up. From New Prep to Goth Lite, we identify the tastemakers and themes to note for the upcoming S/S 21 season and beyond.

Image Credit: @pjcooltomasi

Gen-Z Influencer Style: Young Women's – NAM
AW
21
Gen Z
Youth Culture

Gen-Z Influencer Style: Young Women's – NAM

AW
21
Youth Culture

A closer look at influencers from Instagram to TikTok who are making their mark in high-fashion, cultivating youth subcultures and aesthetic trends

Image Credit: @emmachamberlain

Gen-Z Influencer Style: Young Women's – APAC
AW
21
Gen Z
Youth Culture

Gen-Z Influencer Style: Young Women's – APAC

AW
21
Youth Culture

APAC influencers are spearheading global trends within their distinct regional markets, as youth culture becomes decentralized with social media.

Image Credit: @chopluem

Back to School: Joyful Expression
AW
21
Gen Z
Trend Capsules, Youth Culture

Back to School: Joyful Expression

AW
21
Trend Capsules, Youth Culture

A vintage-inspired playful style rejuvenates youth fashion, with nods to TikTok DIY trends and bold beauty looks

Image Credit: @pleasemagazine

Prom Night
SS
20
Gen Z
Youth Culture, Trend Capsules

Prom Night

SS
20
Youth Culture, Trend Capsules

Key youth personas are identified and adhered to with occasionwear product narratives that directly cater to their aesthetics

Image Credit: Interview Magazine

Back to Campus
AW
20
Gen Z
Youth Culture, Trend Capsules

Back to Campus

AW
20
Youth Culture, Trend Capsules

Update back-to-school essentials with nods to the New Prep look emerging in menswear and vintage-inspired retro references in knitwear and color

Image Credit: WSJ Mag

Youth Graphics
AW
20
Gen Z
Trend Capsules, Youth Culture

Youth Graphics

AW
20
Trend Capsules, Youth Culture

A closer look at emerging trends in youth graphics, merch style and cut-and-sew separates that center around party brights and spirited graphic art

Image Credit: @misbhv

Festival Streetwear
SS
19
Gen Z
Trend Capsules, Youth Culture

Festival Streetwear

SS
19
Trend Capsules, Youth Culture

Electric graphics, high-fi color and cyber-moto details drive newness in festival streetwear

Image Credit: @sitabellan

Festival Starter Pack
SS
19
Gen Z
Youth Culture, Trend Capsules

Festival Starter Pack

SS
19
Youth Culture, Trend Capsules

Essential guide to festival culture and style, with a focus on Gen-Z as an emerging market with their own distinct consumer sensibilities

Image Credit: Vogue Brazil

Prom Ready
SS
19
Gen Z
Youth Culture, Trend Capsules

Prom Ready

SS
19
Youth Culture, Trend Capsules

Key youth personas are identified and catered to with distinct style narratives and outfitting to suit each unique perspective

Image Credit: Wonderland

Back to Campus
AW
19
Gen Z
Trend Capsules, Youth Culture

Back to Campus

AW
19
Trend Capsules, Youth Culture

Collegiate dressing evolves with utilitarian workwear and crafted knitwear, with the hi-lo styling of both core to a new type of casual

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  • Integer turpis leo, dapibus in sem id, ullamcorper sollicitudin felis. Vivamus vel arcu consectetur, luctus sem at, hendrerit turpis.
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Image Credit: Cool Pretty Cool

Cosy Cool
AW
19
Gen Z
Trend Capsules, Youth Culture

Cosy Cool

AW
19
Trend Capsules, Youth Culture

A breakdown on the latest craze around teddy fleece and bouclé outerwear as the ultimate way to achieve a plush, winter cozy

Image Credit: @alia.husin

Underground Rave
AW
19
Gen Z
Trend Capsules, Youth Culture

Underground Rave

AW
19
Trend Capsules, Youth Culture

The Y2K trend heightens with direct references to The Matrix and the darker side of 2000s fashion

Image Credit: @dazed

Y2K Rave
AW
19
Millennial, Gen Z
Trend Capsules, Youth Culture

Y2K Rave

AW
19
Trend Capsules, Youth Culture

Move over 1990s: designers are shifting their gaze toward the club culture of the 2000s for a bolder, subversive approach to day-to-night dressing

Image Credit: POP Magazine

Prom Ready
SS
18
Gen Z
Youth Culture, Trend Capsules

Prom Ready

SS
18
Youth Culture, Trend Capsules

From the modern muse to the traditionally feminine girl, we develop prom styles that directly reflect youth fashion personas

Image Credit: Vogue

The Vintage Look
SS
18
Millennials, Gen Z
Trend Capsules, Youth Culture

The Vintage Look

SS
18
Trend Capsules, Youth Culture

Contemporary minimalism evolves with a growing interest in vintage clothing, and emerging re-sell platforms and storefront accounts on social media

Image Credit: Summerwinter Homme

Young Valentine
SS
18
Gen Z
Youth Culture, Trend Capsules

Young Valentine

SS
18
Youth Culture, Trend Capsules

A romantic print-based concept of red roses and cherries come to the fore as a key way to rejuvenate flirty, feminine pieces

Image Credit: @joannakuchta

It Girls: Selfie Made
AW
18
Gen Z
Youth Culture

It Girls: Selfie Made

AW
18
Youth Culture

An emerging group of fashion-forward, business-savvy young women utilize social media to reach their audience and customer

Image Credit: @vanellimelli

Campus Collection
AW
18
Gen Z
Trend Capsules, Youth Culture

Campus Collection

AW
18
Trend Capsules, Youth Culture

A more polished take on collegiate dressing with a luxury streetwear-meets-Ivy League approach updates back-to-school this season

Image Credit: Dazed & Confused

New Prep
AW
18
Millennial, Gen Z
Youth Culture, Trend Capsules

New Prep

AW
18
Youth Culture, Trend Capsules

Unisex streetwear evolves with the impact of Alessandro Michele’s Gucci, and his play on classic collegiate prep

Image Credit: Jalouse

It Girls: All American Darlings
SS
17
Gen Z
Youth Culture

It Girls: All American Darlings

SS
17
Youth Culture

Key influencers to watch emerging in music, film, fashion and activism in the US

Image Credit: Yara Shahidi x ASOS

It Girls: The Next Wave
SS
17
Gen Z
Youth Culture

It Girls: The Next Wave

SS
17
Youth Culture

The next round of emerging young faces in celebrity and pop culture are profiled on their off-duty style and anticipated career

Image Credit: POP Magazine

It Girls & It Campaigns
SS
17
Gen Z
Youth Culture

It Girls & It Campaigns

SS
17
Youth Culture

High-fashion embraces emerging faces to connect with the Gen-Z market, highlighting influencers across fashion, Hollywood and pop culture

Image Credit: Dolce & Gabbana

Downtown Sport
AW
17
Millennial, Gen Z
Youth Culture, Trend Capsules

Downtown Sport

AW
17
Youth Culture, Trend Capsules

A comprehensive guide to the rise of streetwear in the commercial market at a global scale, and across both luxury and mass market levels

Image Credit: Stüssy

It Girls: Musical Muses
AW
17
Gen Z
Youth Culture

It Girls: Musical Muses

AW
17
Youth Culture

From DJs to songwriters, we highlight the young influencers emerging on the music scene

Image Credit: @calliereiff

Desert Dystopia
AW
17
Millennial, Gen Z
Youth Culture, Trend Capsules

Desert Dystopia

AW
17
Youth Culture, Trend Capsules

Inspired by Vivienne Westwood’s recent art show, this capsule draws from the current state of ‘re-activism’ and an eerie dystopian mood

Image Credit: i-D